The posting
Job Description:
As the Assistant Manager, you will be responsible for:
- Brand Strategy and Stakeholder Management
- Contribute to overall marketing brand strategy in line with business objectives and value proposition.
- Act as brand custodian, ensuring messaging and creatives are consistent with brand identity.
- Establish strong working relationships with internal teams and external stakeholders (creative, public relations, media buying, agencies).
- Advertising and Promotions
- Collaborate with creative and media agencies to produce impactful digital and print campaigns that drive sales objectives for product launches, events, roadshows, and online promotions.
- Ensure campaigns are delivered on time, on brief, and within budget.
- Brainstorm, develop, and execute retail campaigns, managing budgets and optimising mid-campaign activities for maximum performance.
- Digital and Social Media
- Support social media content posting, community engagement, and campaign execution.
- Manage and optimise the full digital suite including online campaigns, promotions, and paid media.
- Implement SEO/SEM strategies to improve website performance, visibility, and lead generation.
- Analyse campaign data, provide actionable insights, and adopt a test-and-learn approach to maximise performance.
- Stay updated on new media platforms, ad formats, and innovative concepts to position the brand as a market trendsetter.
- Events and Roadshows
- Support planning and execution of events and roadshows, including the sourcing for venue, event collaterals, set up, engagement and briefing of all parties involved to drive the event to succession.
- Contractor and agency management including getting quotations, briefing relevant vendors on campaign/event objectives/requirements on the execution of the campaign/event.
- CRM and Data Management
- Lead and manage customer database systems, ensuring accuracy and timely updates.
- Support customer engagement programs and marketing automation journeys.
- Reporting on leads, campaign tracking, and customer insights.
- Collateral
- Assist in producing and designing marketing collaterals such as brochures, spec sheets, pricelists, festive materials, etc.
- Ensure all materials adhere to brand CI and are delivered on time with zero errors.
- Any other duties that may be assigned from time to time.
Job Requirement:
- Diploma/Degree in Marketing/Business Studies
- 3-5 years of working experience in related fields
- An enthusiastic advocate for all things digital and a demonstrated ability to deliver results/change drive by insights from data
- Result driven with a good understanding of Demand Generation: search - covering both SEO & SEM approaches to leveraging Social for branding, sales driven campaigns or customer service
- Strong communication & presentation skills
- Excellent project management, facilitation skills and event management skills
- Good organizational, time management and coordination skills with the ability to multitask
- Independent, resourceful, and able to work as a team in a fast-paced and dynamic environment
- Work well under pressure and tight deadlines
- Strong written and verbal communication skills
- Effective self-starter who excels in a lean and fast-paced organization
- Proficiency in software such as Adobe Photoshop, InDesign, Illustrator, and Microsoft Office is preferred.
Working Hours:
Mondays to Fridays: 0900hrs to 1825hrs
Working Location:
315 Alexandra Road Singapore 159944



