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Open nowPosted 3 days ago

Brand Executive (1-year Contract)

MyCareersFuture94,028 open roles

Pay
SGD 4,000 – SGD 4,500 a month
Where
West, Singapore
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Your applicationOpen nowBrand Executive (1-year Contract)MyCareersFuture · West, Singapore

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This job: posted 3 days ago

The posting

About the role

We are looking for a Brand Executive to join the Sunshine Marketing team for a one-year contract and support the development and growth of the Sunshine portfolio, with a strong focus on New Product Development(NPD), brand management, consumer insights and go-to-market execution.

Apart from marketing communication, this role provides broad exposure on hands on experience from brand building and product innovation from identifying market/ portfolio white spaces opportunities for Sunshine, developing new products to executing integrated marketing campaigns and reviewing post-launch performance.

Responsibilities:

  • Manage selected products, sub-ranges or projects aligned with Sunshine's overall business and portfolio strategy.
  • Work with Sales and Trade Marketing team to ensure brand strategies are effectively translated into retail execution.
  • Support the planning and execution of integrated marketing campaigns for both existing products and new launches.
  • Develop clear agency briefs covering campaign objectives, target audience, proposition, key messages and deliverables.
  • Work with external partners from creative, media, digital, PR, influencer to deliver the campaign development and execution.
  • Ensure communication consistently reflects the product proposition and brand in line with creative materials development including key visuals, videos, social content, digital assets, POSM and retail communications.
  • Identify consumer, category and competitive trends/ research that identify potential white spaces and category adjacencies for Sunshine.
  • Bring the new product concepts based on consumer relevance, category opportunity and commercial potential for internal recommendations.
  • Manage key NPD timelines and ensure project milestones are followed up across functions, with product trials, sensory evaluations, packaging development and consumer testing.
  • Assist in managing assigned A&P budgets and project expenditures.
  • Track quotations, purchase orders and process invoices
  • Handle consumers’ enquiries, feedback, complaints and work closely with Quality Assurance team on complaint reports and arrange for product exchanges if needed.
  • Partner closely with Sales, R&D, Operations, QA, Procurement, Finance, Supply Chain and external agencies.
  • Support Brand Lead in area of support whenever is needed.

Requirements:

  • Degree in Marketing, Business, Communications or a related discipline.
  • Ideally 2–3 years of relevant brand marketing experience, preferably within FMCG, food, beverage, consumer goods or a fast-paced consumer business.
  • Experience in New Product Development, innovation and social media management would be highly advantageous.
  • Positive attitude, possess strong communication and interpersonal skills.
  • Good project management and organizational skills.
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