The posting
We are looking for a Marketing Executive (Content & Digital) of the content role involves building and managing monthly and quarterly content and campaign calendars, planning campaigns around product launches, promotions, seasonal moments, and business priorities. You will co-develop campaign themes, content angles, and communication approaches for different audiences, and take end-to-end ownership of campaign execution including briefing, coordinating, timeline management, and delivery. With the opportunity to look at new products entering the market and also attending pet events :)
This is not a role just about scheduling content and following trends. You should be interested in understanding how content can capture attention and translate ideas into marketing initiative or campaigns.
Key responsibilities
- Build and manage the monthly and quarterly content and campaign calendar
- Plan campaigns around product launches, promotions, seasonal moments, and business priorities
- Develop campaign themes, content angles, and communication approaches for different audiences
- Take end-to-end ownership of campaign execution — briefing, coordinating, timeline management, and delivery
- Monitor performance across Reels, short-form video, social posts, EDMs, and paid campaigns
- Track reach, engagement, watch time, clicks, and conversions
- Identify underperforming content, diagnose why, and recommend specific fixes
- Develop hooks, creative concepts, and content direction for Reels, videos, and social posts
- Write clear creative briefs for content creators and designers
- Review content before publishing to ensure it meets campaign objectives and brand direction
What we're looking for
- Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field would be beneficial
- Preferably 2–3 years of relevant marketing experience, particularly in digital marketing, social media or content marketing.
- Strong understanding of Instagram Reels, TikTok, short-form video and current social media trends.
- Experience planning and managing marketing and content calendars.
- Able to provide creative direction to content creators, rather than only coordinating schedules.
- Comfortable analysing marketing performance and turning data into actionable recommendations.
- Able to identify why content or campaigns may not be performing and propose practical solutions.
- Strong project management, planning and coordination skills.
- Good written and verbal communication skills.
- Able to manage multiple campaigns, stakeholders and deadlines simultaneously.



