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Open nowPosted 24 days ago

Business Development Executive

MyCareersFuture94,028 open roles

Pay
SGD 3,800 – SGD 4,500 a month
Where
Central, Singapore
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Your applicationOpen nowBusiness Development ExecutiveMyCareersFuture · Central, Singapore

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The clock on this job

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Share of postings closed within
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  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 24 days ago

The posting

Job Summary:

This role supports the daily execution of marketing and customer experience initiatives, including campaign rollouts, store communications, digital asset coordination, and customer engagement activities. Working closely with cross-functional teams, the Executive ensures brand consistency, enhances the customer journey, and supports initiatives that drive loyalty and long-term satisfaction.

Key responsibilities:

1. Brand Management & Compliance

  • Ensure consistent application of brand guidelines across all customer touchpoints, including store environments, marketing materials, digital channels, and partner collaborations.
  • Conduct regular store audits to assess brand compliance in visual merchandising, signage, and overall presentation.
  • Coordinate the production, distribution, and maintenance of in-store branding materials (e.g., menus, signage, point-of-sale materials).
  • Maintain and update the digital asset library, ensuring easy access to approved brand photos, videos, and templates.

2. Campaign Execution, Promotions & Revenue Growth

  • Assist in the planning, rollout, and tracking of sales campaigns and seasonal marketing initiatives (e.g., Lunar New Year, Mid-Autumn, Christmas).
  • Support the launch of limited-time offers (LTOs) designed to drive store traffic, reduce waste (especially for near-expiry items), and increase average spend.
  • Coordinate corporate discount programs to attract bulk purchases, business clientele, and frequent repeat orders.
  • Monitor campaign performance and recommend real-time adjustments to maximize ROI and revenue.
  • Analyze product sales data to identify upselling or bundling opportunities aimed at improving basket size and order value.

3. Digital Marketing & Online Reputation Management

  • Manage and update the brand’s social media presence (e.g., Instagram, TikTok, Google Business Profile).
  • Create engaging, brand-aligned content—including photos, videos, and reels—to showcase product offerings and increase engagement.
  • Execute targeted digital campaigns (e.g., Facebook Ads, Google Ads) to support store promotions and customer acquisition.
  • Monitor and respond to online reviews and ratings to maintain a strong brand reputation and address customer concerns.

4. Customer Experience, Loyalty & Retention

  • Continuously enhance in-store visual merchandising to improve product visibility, navigation, and the overall customer journey.
  • Collect and analyze customer feedback to drive product, service, and operational improvements.
  • Organize community-driven engagement events such as tasting sessions, baking workshops, and loyalty member activities to build deeper customer relationships.
  • Monitor loyalty program performance (e.g., redemption rates, customer lifetime value trends) and recommend data-driven enhancements.

5. Partnerships & External Collaboration

  • Coordinate marketing initiatives with food influencers, content creators, and local community partners to increase brand exposure.
  • Manage promotional activities and campaigns on food delivery platforms (e.g., GrabFood, Foodpanda, Deliveroo) to strengthen online sales performance.
  • Support the execution of collaborative campaigns with external brands or partners to tap into new customer segments.

6. Performance Tracking & Business Analysis

  • Track and report on key performance metrics including campaign ROI, footfall trends, sales mix, and average transaction value.
  • Analyze customer behavior, purchase frequency, and demographic insights to guide future marketing efforts
  • Compile post-campaign reviews with actionable recommendations for continuous improvement in marketing and customer engagement strategies.

Pre-requisites:

  • Diploma or Degree in Marketing, Communications, Business, or a related field.
  • 1–2 years of experience in marketing, branding, or retail operations—preferably within the F&B or bakery industry.
  • Basic understanding of bakery trends, customer preferences, and digital marketing tools.
  • Experience managing social media platforms and creating simple, visually appealing content (e.g., photos, short videos) is a strong advantage.
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