The posting
About the role
We are looking for a Business PM to lead the growth of our business and drive user (customer) engagement. This is a 'core' role that creates business impact across every touchpoint of the service — from performance marketing on global channels to offline promotions and content planning.
Key responsibilities
1. Global Channel & Brand Operations
- Develop and operate content strategy for global digital channels (leading collaboration with global offices)
- Build engagement-based conversion pipelines that go beyond simple exposure (user / customer / partner), and track them with data
2. Service / Product Promotion & Content Planning
- Plan and execute new product launches and seasonal offline promotional marketing
- Lead the planning and production of promotional videos and media content that convey the core message of each project (in collaboration with agencies and the design team)
3. Business Planning & Data-Driven Strategy
- Plan new business/services through market trend and global competitor research (advancing the product business model)
- Derive and execute service improvements by analyzing user feedback and promotion performance metrics (ROI, conversion rate, etc.)
Preferred Qualifications
- 3–5 years of relevant experience in business PM, service planning, or promotional marketing
- Experience operating digital marketing (SNS) channels and leading content planning/production projects
- Experience building hypotheses based on data (numbers) and applying them to promotion and service planning
- Strong communication and project management skills across cross-functional teams (planning, design, sales, overseas offices, etc.)
- Experience in live service planning or business PM roles within the gaming, IT, or platform industries (preferred)
- Ability to collaborate with global offices and communicate in business-level English (preferred)
- Experience with integrated online/offline marketing campaigns spanning both B2B and B2C (preferred)



