The posting
The Job In A Nutshell:
The Chief Financial Officer is the senior finance, commercial and shared-services leaderf or Move Repeat PTE LTD (MR), responsible for building the financial infrastructure, governance, capital discipline and Finance & HR operating platform required to support the group’s next stage of growth.
Reporting to the CEO, the CFO partners closely with the Board, and the brand GMs to guide strategic decision-making across capital allocation, cash management, board reporting, financial planning, risk, systems, people, M&A, fundraising readiness and regional expansion.
The role exists to move the group from founder-led operational finance and HR to scalable C-suite financial leadership ensuring the group grows across brands, markets and ownership models with stronger visibility, accountability and control.
The CFO’s mandate is to build the financial infrastructure, decision-making cadence, team capability, and Finance/HR shared services structure required for Move Repeat’s next phase of disciplined growth.
Key Responsibilities:
1. Group Financial Strategy, Capital & InvestorReadiness (20%)
- Lead the financial strategy for Move Repeat PTE LTD as a Singapore-headquartered holding group across its current and future brand portfolio, regional entities, investment interests and new projects.
- Partner with the CEO and Board on group-level decisions including regional expansion, acquisitions, franchise/master franchise opportunities, new studio openings, debt or equity funding, shareholder support and capital structure.
- Own short- and medium-term cashflow visibility across the group, including rent, payroll, tax, capex, intercompany funding, headcount commitments, investment commitments and working capital requirements.
- Work with the brand GMs on people-cost planning, senior hiring decisions, organisation design implications and the financial impact of scaling headcount across brands and markets.
- Establish a disciplined capital allocation framework for new locations, renovations and acquisitions, ensuring each material investment has a clear business case, payback expectation and post-investment review.
2. Financial Planning & Analysis, Performance and Board Reporting (20%)
- Lead the group FP&A cycle, including annual budgets, rolling forecasts, monthly management accounts, board reporting, variance analysis and scenario planning across all brands and entities.
- Build consistent brand, country, studio and department-level reporting across Yoga Movement, STRONG and REVL-related interests, ensuring leadership can clearly see performance by business unit and revenue stream.
- Own studio-level unit economics, including revenue per studio, class utilisation, teacher/trainer payroll, front desk payroll, rent as a percentage of revenue, marketing contribution, operating margin, breakeven point, capex payback and cash contribution.
- Translate financial data and people data into clear operating actions for brand GMs and functional leaders, including decisions on headcount, rostering, incentives, pricing, promotions, utilisation, scheduling, payroll, marketing spend, supplier costs and location-level performance.
- Analyse key revenue streams including class packs, memberships, third-party platforms, expired classes, teacher training, merchandise, franchise fees, royalties and master franchise income.
- Translate financial data and people-cost dated into clear operating actions for brand GMs , including decisions on pricing, promotions, utilisation, scheduling, payroll, incentives, marketing spend, supplier costs and location-level performance.
3. Governance, Controls, Compliance, & Audit (20%)
- Own financial and HR governance across the group’s regions &broader APAC interests, ensuring accurate consolidation, statutory reporting, tax, payroll, audit and corporate obligations.
- Lead the annual group audit process, including auditor management, entity-level preparation, consolidation, intercompany reconciliation, supporting schedules, technical accounting judgements and clear communication of audit risks to the CEO and Board.
- Strengthen controls across revenue recognition, AP/AR, payroll, employment documentation, procurement, inventory, capex, bank access and supplier payments.
- Maintain clean intercompany positions across the holding company, operating entities and investment interests, ensuring transparency around funding support, recharges, management fees, related-party balances and entity-level obligations.
- Monitor group risk exposure including liquidity, lease liabilities, foreign exchange, tax, employment cost, landlord commitments, credit risk, operational dependency, related-party transactions and joint venture or investment risk.
- Own and build practical group finance and HR policies and procedures, including approval limits, payroll processes, employment contracts, FAR, procurement, claims, revenue controls and document retention - that protect the group while remaining simple enough for studio, brand and functional teams to follow.
4. Shared Services, Systems & Data (20%)
- Lead the roadmap for finance, HR, payroll and reporting systems across accounting, studio management, CRM, HRIS, business intelligence and operational reporting platforms for the group.
- Identify and resolve gaps between operating systems and financial reporting, ensuring studio sales data, payroll data, customer data, accounting records and management reports reconcile and can be trusted.
- Improve month-end close, payroll processing, HR workflows, AP/AR, approvals, reporting automation, policy document management and data governance so Finance and HR can support regional growth without simply adding headcount.
- Ensure systems implementation is commercially useful, giving the CEO, Board, GMs and studio leaders timely information to make better decisions.
- Build scalable shared-services processes that reduce dependency on individual knowledge and create stronger continuity across Finance, HR, payroll, audit, compliance and reporting.
5. Growth, M&A, & Business Partnering (20%)
- Lead financial due diligence, valuation support, and integration planning for acquisitions, new markets, franchise opportunities, master franchise structures and strategic partnerships.
- Support regional expansion decisions with robust analysis of studio economics, fit-out requirements, payroll assumptions, pricing, working capital, tax considerations and full financial modelling.
- Oversee group HR operations, ensuring the business has consistent processes for contracts, work passes/EP matters, employee records, payroll inputs, leave administration, probation tracking, performance cycles, policy management and people-related reporting.
- Partner with brand GMs to embed financial accountability into operating decisions, including headcount planning, incentive structures, remuneration modelling, organization structure, performance management and people-related rick.
- Elevate Finance and HR from transactional support functions into a commercially credible shared-services platform that enables Move Repeat PTE LTD to grow with stronger discipline, clearer accountability, better people processes and stronger decision-making.
- Balance growth ambition with margin improvement, liquidity, lease exposure and the practical cash realities of a studio-based, multi-brand consumer business.
Skills You'll Need: This job is for you if you have the following skill set;
- Degree in Finance, Accounting, Commerce or a related discipline; CPA, CA, ACCA or equivalent strongly preferred.
- 10+ years’ progressive finance experience, including senior leadership across multi-entity, multi-location businesses.
- Proven experience leading group reporting, budgeting, forecasting, external audit, tax, cashflow, controls and board-level financial analysis.
- Strong understanding of Singapore financial reporting, GST, tax, CPF/payroll obligations and statutory compliance, with exposure to regional entities.
- Experience managing Finance teams and working closely with HR& payroll in a lean shared-services environment.
- Demonstrated ability to translate operating metrics into commercial decisions across locations, brands and business units.
- Experience supporting M&A, due diligence, integration, fundraising, debt/equity discussions or investor reporting.
- Credibility to partner directly with founders, CEO, Board, auditors, advisors, banks, landlords and operational leaders.
