The posting
Content Creator (Lead Generation & Performance Content)
Koocester Group, Singapore
🎯 Role Objective
Plan, create, and execute high-performing content that drives views, engagement, and qualified leads daily.
You are not just planning content. You are producing content that performs and converts.
🧠 What This Role Really Is
You are not a strategist sitting behind a screen.
You are:
- In shoots
- In edits
- In performance reviews
👉 You turn: ideas → content → leads → revenue
If content is noise, you make it perform.
⚙️ Key Responsibilities
1. 📹 Content Execution (CORE FOCUS)
- Plan and execute daily content output (short-form + long-form)
- Be involved in:Filming Direction and On-ground execution
- Work closely with, Sales and Editors
👉 You are accountable for:
Content going live and performing, not just ideas
2. 🎯 Content That Converts (NOT JUST VIEWS)
- Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent
- Ensure every content answers:
“What action should the viewer take?”
3. 🧠 Performance Optimisation (DAILY LOOP)
- Review performance of content to Views Retention Leads generated
- Continuously improve to Hooks & Video structure Pacing
👉 This is a daily feedback loop, not monthly reporting
4. 🔁 Content → Leads Execution
- Implement to Lead forms, CTAs, Funnel links
- Work with team to Improve conversion rates and Reduce friction
5. ✍️ Copy & Creative Direction
- Write Hooks, Captions, CTAs
- Guide editors on, Flows, Cuts, Emphasis
6. 🤝 Collaboration (Execution-Focused)
- Work with Sales / partnerships → align on lead goals, Content Marketer (you) team → ensure smooth shoots, Editors → ensure fast turnaround
📊 KPIs (NON-NEGOTIABLE)
- Number of content pieces published weekly
- Views per content
- Retention rate
- Leads generated per content
- % of content that converts into leads
👤 Requirements
Experience & Skills
- Experience in: Content creation / marketing / media
- Proven ability to: Execute content consistently and Improve performance over time
- Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour
Mindset (CRITICAL)
- Execution-first (not idea-only)
- Fast-moving
- Obsessed with performance
- Takes ownership of output
You Are:
- Comfortable being on shoots
- Hands-on with content
- Willing to test, fail, and iterate quickly
❌ NOT THIS ROLE
This is NOT for someone who:
- Only wants to plan
- Only wants to manage
- Only wants to analyse
🎯 Performance Expectations
- Consistent, high-volume content output
- Content that improves over time
- Clear contribution to leads and revenue
- Fast iteration and improvement cycles
🚀 Why Join Koocester
- High ownership, your work directly impacts revenue
- Fast-paced environment, no slow corporate cycles
- Work with real founders and businesses
- Build content that actually converts, not just looks good
You are not here to plan content. You are here to make content perform.



