The posting
Country Strategy & Business Leadership
- Develop and execute the country business strategy in line with regional/global objectives.
- Translate corporate strategy into clear annual operating plans and measurable targets.
- Identify market opportunities, competitive threats and emerging consumer trends.
- Develop strategies for revenue growth, market share and long-term profitability.
- Act as the Senior Leader and face of the brand within the country.
- Provide regular business performance updates and recommendations to the Board / Regional Leadership.
Full P&L & Financial Management
- Own the country P&L and overall financial performance.
- Deliver agreed sales, EBITDA, restaurant contribution and cash-flow targets.
- Lead annual budgeting, forecasting and long-range business planning.
- Drive same-store sales growth, transaction growth and average check improvement.
- Optimize food cost, labor cost, occupancy, utilities and other operating expenses.
- Monitor store-level economics and identify underperforming units.
- Ensure strong financial controls, cash management and loss prevention.
- Evaluate ROI and payback for new stores, remodels, technology and other capital investments.
Operations Excellence
- Provide leadership across all restaurants and operating channels.
- Ensure consistent execution of QSR operating standards, SOPs and service procedures.
- Drive improvements in speed of service, food quality, order accuracy and restaurant productivity.
- Establish and monitor operational KPIs and performance dashboards.
- Conduct regular store visits and business reviews.
- Identify operational gaps and implement corrective action plans.
- Ensure high standards of cleanliness, food safety, maintenance and Store appearance.
Customer Experience & Brand Standards
- Own customer experience and brand reputation across the country.
- Ensure consistent delivery of brand standards across all customer touchpoints.
- Monitor customer feedback, complaints, ratings and satisfaction metrics.
- Partner with Marketing to improve traffic, frequency, loyalty and customer engagement.
- Ensure local marketing initiatives are aligned with the overall brand positioning.
- Identify opportunities to adapt the proposition to local consumer preferences without compromising brand standards.
People & Leadership
- Build and lead a high-performing country leadership team.
- Drive a performance-oriented and customer-focused culture.
- Ensure effective recruitment, training, engagement and retention of store teams.
- Develop a strong pipeline of Store Managers and District Managers.
- Ensure compliance with employment legislation and company HR policies.
New Store Development & Expansion
- Lead the country's store expansion strategy.
- Identify and evaluate potential locations and markets for new stores.
- Partner with Project & Development team on site selection and feasibility.
- Oversee new-store openings, relocations, remodels and major capital projects.
- Ensure new stores achieve agreed opening timelines, budgets and performance targets.
- Evaluate acquisition, franchise, master-franchise and partnership opportunities where applicable.
Supply Chain & Procurement
- Ensure reliable, cost-effective supply of food, packaging, equipment and other operating requirements.
- Partner with Supply Chain and Procurement to optimize COGS and supplier performance.
- Maintain appropriate inventory levels and minimize waste, shortages and stock-outs.
- Develop strong relationships with key suppliers and strategic partners.
- Ensure suppliers meet required quality, food safety and brand specifications.
Marketing & Commercial Growth
- Work closely with Marketing to develop country-level commercial plans.
- Drive sales through promotions, menu innovation, pricing and channel optimization.
- Develop strategies across dine-in, takeaway, drive-thru, delivery, digital and other relevant channels.
- Monitor competitor pricing, promotions, product launches and market activity.
Risk, Compliance & Governance
- Ensure compliance with all applicable food safety, health & safety, employment, licensing and regulatory requirements.
- Establish appropriate risk-management and internal-control processes.
- Ensure stores consistently meet audit and compliance standards.
- Manage significant operational, financial, legal and reputational risks.
- Lead the country's response to major operational or reputational incidents when required.
Stakeholder Management
- Build effective relationships with franchise partners, landlords, government agencies, suppliers and other external stakeholders.
- Maintain strong alignment with regional/global headquarters.
- Represent the company in industry and business forums where appropriate.
- Ensure effective communication between country and regional/global teams.
Requirement :
- Bachelor's degree in Business, Hospitality, Finance, Marketing or a related discipline
- 12–15+ years of progressive experience in QSR, restaurant, FMCG or related consumer-facing businesses.
- At least 5 years in a senior multi-unit / country / business leadership role.
- Proven experience managing a significant P&L.
- Strong track record of growing multi-unit restaurant businesses.
- Experience in franchised or multi-brand QSR environments is highly desirable.
- Experience in new-store development and market expansion preferred.
- Strong commercial and financial acumen.
- Deep understanding of QSR operations and restaurant economics.
- Proven ability to lead large, geographically distributed teams.
- Strong strategic planning and execution capability.
- Excellent understanding of customer, brand and consumer dynamics.
- Strong negotiation and stakeholder-management skills.
- Data-driven and commercially entrepreneurial.
- High level of ownership, accountability and execution discipline.
