The posting
Role Summary
Every campaign, film, asset set and piece of design that leaves Beach House Labs carries a single creative standard, and holding that standard is the core responsibility of the Creative Director. You are the final approval gate before work reaches a client, which means the quality of everything the studio produces runs through you.
This is a hands-on creative role, not a supervisory one. You will develop concepts and creative platforms in response to briefs and stay embedded through production, directing generative output alongside the Creative AI Producer. The studio operates at a pace and volume that most agencies do not, so you will make more creative decisions in a week here than in a month elsewhere, and you will see them realised far faster.
The work does not stay in one lane, and that is deliberate. On any given week you may be shaping a campaign platform, directing key art, or building out a brand's visual system, moving between disciplines. In this role, you will be expected to become not just proficient but a master user of our in-house AI tools and be able to see through the creative process from end to end.
What You Will Own
Creative Leadership
• Setting and holding the creative standard across every engagement, including work led day to day by others.
• Developing concepts, treatments and creative platforms in response to client briefs.
• Directing the work through production, including creative direction of generative output.
• Final creative approval before anything is delivered.
Clients and New Business
• Leading creative on pitches, proposals and presentations.
• Translating brand and campaign strategy into direction the production team can act on.
Craft and Output
• Brand assets, key art, static campaign creative and design systems.
• Copywriting supervision across web, email, advertising and social.
• Visual and tonal consistency across formats, platforms and markets.
Team Management & Resourcing
• Briefing, directing and developing internal creatives and freelance contributors.
• Building creative fluency in generative production across the team.
The Ideal Candidate
You are a career creative whose portfolio would hold up entirely on its own, regardless of the production method behind it. Your work is judged on the strength of the idea first, and that is precisely what this role protects. The greatest risk to a studio operating at this speed is not slow, careful work, it is fast, forgettable work, and holding the line against that is the real function of this position.
You are fluent enough in generative production to direct through it, not around it. You can read a reference pack, tell the difference between output worth iterating on and output that will never arrive, and reject work on creative grounds without needing to explain the model behind it. You treat these tools the way a director treats a camera package, an instrument with a point of view attached, never something to defer to or be wary of.
You have led both film and design work. The industry tends to produce specialists in one or the other, so this range is rare, and it is exactly what will let you operate across the full breadth of the role rather than a fraction of it.
You are comfortable being the most senior creative in a small studio, with no department to defer to and no layer of people between you and the work. You will be in the room with clients, in the edit, and in the detail of a key art layout, at times all in the same day.
Required
● Eight or more years in a creative role at an agency, studio or brand, with at least three at creative direction level.
● A portfolio of campaign and content work that stands on its own creative merit.
● Proven experience directing both moving images and static design output.
● Working fluency in generative AI production: enough to specify references, direct through the pipeline and assess output on craft grounds.
Nice to Have
● Background spanning both brand campaign work and long form or branded content.
● Experience across multiple markets or languages.
