The posting
Customer Retention Specialist | Online
One-Year Full-Time Contract Salary: S$3,200 - $3800 per month + up to S$800 monthly incentive
Ms Durian is looking for a customer retention specialist for driving online customer engagement, retention and repeat purchase. This role requires a confident and sales-driven individual to develop targeted engagement initiatives for Ms Durian's products and festivities offerings.
Responsibilities
- Analyze customer purchasing patterns and preferences.
- Identify high-value customer groups
- Initiate appropriate engagement and retention actions.
- Plan livestream themes, scripts, product bundles, vouchers and promotions.
- Manage TikTok Shop campaign mechanics.
- Develop trackable promotions that encourage viewers to visit our café.
- Develop campaigns for café-exclusive products, seasonal menus and in-store offers.
- Track livestream sales, performance and TikTok-attributed café visits.
- Coordinate with the kitchen and fulfilment teams on stock and orders.
- Support festive campaigns, product launches and café promotions.
Requirements
- Confident, expressive and a team player.
- Experience in live-commerce and e-commerce is preferred.
- Familiar with TikTok Shop and Shopee is advantageous.
- Willing to work in selected evenings, weekends and festive periods.
- Experience in F&B, retail or consumer products is advantageous.
Please apply with your résumé, earliest starting date and links to any live-commerce / e-commerce that you have worked on.



