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Open nowPosted 14 days ago

Digital E-Commerce Manager (Hotel)

MyCareersFuture94,028 open roles

Pay
SGD 4,500 – SGD 6,000 a month
Where
Central, Singapore
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Your applicationOpen nowDigital E-Commerce Manager (Hotel)MyCareersFuture · Central, Singapore

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Share of postings closed within
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  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 14 days ago

The posting

The Digital E-commerce Manager is responsible for driving online revenue, direct bookings, and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing, and Accor/Ennismore Corporate Digital teams to optimize the hotel’s digital presence, improve conversion, maximize revenue opportunities, and leverage data and AI-driven insights to enhance commercial performance.

Key Responsibilities

Direct Booking Strategy

  • Drive growth of direct bookings through thehotel website.
  • Improve the website booking journey andconversion rate.
  • Develop and execute campaigns to encourage gueststo book direct.
  • Partner with Corporate Digital teams on directbooking initiatives and best practices.

Website & Content Management

  • Manage website content, promotions, packages,offers, and landing pages.
  • Ensure content accuracy and alignment with brandstandards.
  • Work with Accor/Ennismore Corporate teams onwebsite enhancements and digital initiatives.

Digital Marketing

  • Plan and manage paid digital campaigns (GoogleAds, Meta, display advertising).
  • Coordinate SEO and SEM activities.
  • Support email marketing campaigns and customerdatabase initiatives.
  • Monitor campaign performance and optimize returnon investment.

Ecommerce & Distribution

  • Ensure online rates, packages, and promotionsare accurately displayed across all channels.
  • Work closely with Revenue Management on pricingstrategies, offers, and digital merchandising.
  • Manage OTA performance and coordinatemerchandising opportunities with partners such as Booking.com, Expedia, Agoda,and Trip.com.
  • Collaborate with Corporate Digital andDistribution teams on channel strategies and initiatives.

Analytics & Reporting

  • Monitor website traffic, booking conversion,revenue performance, and campaign results.
  • Analyze Google Analytics, booking engine data,and channel performance.
  • Provide insights and recommendations to improvedigital performance.
  • Support Corporate reporting requirements anddigital performance reviews.

Loyalty & CRM

  • Promote ALL – Accor Live Limitless membershipand Ennismore Dis-loyalty programs.
  • Drive member acquisition and encourage directbookings.
  • Support CRM campaigns and guest engagementinitiatives.
  • Work with Corporate teams on campaigns andmember communications.

Cross-functional Collaboration

Work closely with:

  • Revenue Management on pricing, promotions, anddigital revenue strategies.
  • Reservations to enhance the booking experienceand conversion opportunities.
  • Sales on corporate and leisure campaigns.
  • Marketing on brand content, social media, andcampaign execution.
  • Accor and Ennismore Corporate Digital,E-commerce, Distribution, and CRM teams on regional and global initiatives.

Key Performance Indicators (KPIs)

  • Direct booking revenue growth
  • Website conversion rate
  • Website traffic and engagement
  • Cost of acquisition
  • Return on ad spend (ROAS)
  • Google Ads performance
  • Email campaign open and conversion rates
  • OTA contribution versus direct contribution
  • ALL member enrollments
  • Campaign performance and ROI
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