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Open nowPosted 29 days ago

Digital Marketing Account Manager

MyCareersFuture94,028 open roles

Pay
SGD 5,000 – SGD 7,000 a month
Where
Central, Singapore
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Your applicationOpen nowDigital Marketing Account ManagerMyCareersFuture · Central, Singapore

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This job: posted 29 days ago

The posting

About Us

Verz Design Pte Ltd is a leading web design and digital marketing agency in Singapore, helping businesses grow through integrated digital strategies across SEO, Generative Engine Optimisation (GEO), Google Ads, Social Media Advertising, Email Marketing, and Web Development.

We are looking for an experienced Digital Marketing Account Manager who can take ownership of client relationships, understand business objectives, and lead digital marketing campaigns from strategy through execution and optimisation.

This is not purely a coordination role. We are looking for someone who can act as a strategic partner to clients, identify what matters to their business, guide internal specialists towards the right priorities, and ultimately build long-term client partnerships through strong campaign performance, retention, renewals, and account growth.

Candidates with hands-on or account management experience across SEO, GEO, Google Ads, Social Media Advertising, and/or Email Marketing will have a strong advantage.

Job Summary

As a Digital Marketing Account Manager, you will manage a portfolio of clients across multiple digital marketing services.

You will serve as the primary client contact while working closely with SEO, GEO, Google Ads, Social Media, Email Marketing, Content, and Web teams to ensure that strategies are aligned with clients' business objectives and campaigns are executed effectively.

Beyond managing timelines and deliverables, you will be expected to understand campaign performance, identify opportunities and risks, provide strategic recommendations, and take ownership of client satisfaction and long-term account development.

Success in this role will be measured not only by project delivery, but also by client satisfaction, campaign performance, retention, renewals, and account growth.

Key Responsibilities

Client Leadership & Account Strategy

  • Serve as the primary point of contact and strategic partner for assigned digital marketing clients.
  • Build strong, long-term relationships with clients by understanding their businesses, industries, challenges, and growth objectives.
  • Lead discussions around digital marketing strategy rather than simply coordinating requests between clients and internal teams.
  • Understand what is important to each client and translate business objectives into clear priorities for internal specialists.
  • Proactively identify campaign opportunities, performance gaps, risks, and areas requiring improvement.
  • Conduct regular campaign reviews and client meetings, clearly communicating performance insights, recommendations, and next steps.
  • Manage client expectations professionally and address concerns before they escalate.
  • Take ownership of overall client satisfaction, retention, and long-term partnership development.

Digital Marketing Strategy

  • Work closely with specialists to develop integrated strategies across:
  1. SEO
  2. Generative Engine Optimisation (GEO) / AI Search Visibility
  3. Google Ads and Paid Search
  4. Meta and Social Media Advertising
  5. Email Marketing and CRM
  6. Content Marketing
  7. Website and Conversion Optimisation
  • Provide strategic input based on client objectives, competitor activity, market trends, and campaign performance.
  • Understand the relationship between different channels and recommend the right marketing mix based on client needs.
  • Guide clients on emerging opportunities in AI-driven search, GEO, and evolving digital consumer behaviour.

GEO & AI Search

  • As GEO becomes an increasingly important part of our digital marketing offering, the Account Manager will also:
  • Work with the GEO and SEO teams to develop strategies for improving clients' visibility across AI search and generative platforms.
  • Understand concepts such as AI visibility, prompt strategy, citation opportunities, content authority, entity signals, and third-party source visibility.
  • Help translate GEO performance and recommendations into clear business insights for clients.
  • Stay informed about developments across platforms such as ChatGPT, Google AI Overviews/AI Mode, Gemini, Perplexity, and other emerging AI search environments.
  • Support the development and adoption of GEO as part of clients' broader SEO and digital marketing strategies.
  • Prior GEO experience is advantageous but not mandatory, provided the candidate has a strong SEO/digital marketing foundation and is willing to learn quickly.

Performance Monitoring & Optimisation

  • Review campaign performance across relevant platforms and analytics tools.
  • Interpret performance data and work with specialists to identify optimisation opportunities.
  • Ensure reporting goes beyond presenting numbers by providing meaningful insights, explanations, and actionable recommendations.
  • Understand key performance indicators across SEO, GEO, Google Ads, Social Media, and Email Marketing.
  • Proactively flag underperformance and work with internal teams to develop corrective action plans.
  • Stay updated on search engine changes, AI search developments, advertising platform updates, digital marketing trends, and emerging technologies.

Project Ownership & Internal Leadership

  • Lead internal teams towards clear client objectives, priorities, and deadlines.
  • Coordinate effectively with SEO Specialists, GEO Strategists, Paid Media Specialists, Email Marketing Specialists, Copywriters, Designers, and Web teams.
  • Ensure projects and campaigns are delivered on time, within scope, and to the expected standard.
  • Maintain clear documentation of commitments, deliverables, timelines, and outstanding actions.
  • Ensure internal teams understand not just what needs to be done, but also why it matters to the client.
  • Take responsibility for resolving project issues rather than functioning only as an intermediary between the client and delivery teams.
  • Manage multiple accounts and campaigns simultaneously while maintaining strong attention to detail.

Client Retention, Renewals & Account Growth

  • Take ownership of client retention and renewal planning.
  • Monitor contract timelines and initiate renewal discussions well in advance.
  • Identify opportunities to expand client accounts based on genuine business needs and campaign opportunities.
  • Recommend additional services such as SEO, GEO, SEM, Social Media Advertising, Email Marketing, Content Marketing, and Web Development where relevant.
  • Work with internal and sales teams to develop proposals and recommendations for account expansion.
  • Build long-term client partnerships rather than focusing only on individual campaign deliverables.
  • Work towards agreed retention, renewal, upsell, and account growth targets.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience.
  • Ideally 2+ years of relevant digital marketing experience, with prior experience in account management, client servicing, digital strategy, or campaign management.
  • Agency experience is highly advantageous.
  • Strong understanding of at least several of the following areas:
  1. SEO
  2. GEO / AI Search
  3. Google Ads / SEM
  4. Meta Ads / Social Media Advertising
  5. Email Marketing / CRM
  6. Content Marketing
  7. Analytics and conversion optimisation
  • Candidates with experience managing integrated, multi-channel digital marketing accounts will be strongly preferred.
  • Familiarity with platforms and tools such as GA4, Google Search Console, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Klaviyo, or equivalent platforms is advantageous.
  • Strong ability to understand performance data and translate it into clear recommendations for clients.
  • Proven experience managing client relationships and multiple projects simultaneously.
  • Experience in client retention, renewals, account growth, or upselling will be an advantage.
  • Excellent spoken and written English is required.
  • Mandarin proficiency is a plus but not mandatory.
  • Strong presentation, communication, negotiation, and stakeholder-management skills.
  • Proactive, commercially minded, analytical, and results-oriented.
  • Comfortable taking ownership and making recommendations rather than waiting for instructions.
  • Able to learn quickly and stay ahead of changes within digital marketing, AI, and search.

Why Join Us:

  • Manage a diverse portfolio of Singapore and regional clients across multiple industries.
  • Work across integrated digital marketing services rather than being restricted to a single channel.
  • Gain exposure to SEO, GEO, AI search, Paid Media, Email Marketing, Content, and Web projects.
  • Be part of Verz's growing GEO and AI marketing capabilities.
  • Work closely with experienced strategists and specialists across different digital disciplines.
  • Competitive salary with performance-based incentives linked to account growth and renewals.
  • Opportunities for career progression into senior account management, strategy, and leadership roles.
  • Join an established Singapore digital agency with opportunities to contribute to the development of new digital marketing services.

To apply, please send your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to [email protected].

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