The posting
E-Commerce Executive (Shopify & Marketplaces)
Job Description
We are seeking a motivated and results-oriented E-Commerce Executive / Specialist to support the management and growth of our online sales channels, including our Shopify website, Shopee, Lazada and TikTok Shop.
The successful candidate will be responsible for the day-to-day management of our e-commerce platforms, execution of online campaigns and promotions, marketplace advertising, performance analysis, and optimisation of online sales.
This role requires a combination of e-commerce operations, commercial awareness and analytical skills, with a focus on improving online sales performance, conversion and customer experience.
Key Responsibilities
1. E-Commerce & Marketplace Management
- Manage and maintain the Company's e-commerce platforms, including Shopify, Shopee, Lazada and TikTok Shop.
- Ensure product listings, pricing, inventory information, promotions and campaign mechanics are accurate and updated.
- Monitor the performance of individual e-commerce channels and identify opportunities to improve sales and conversion.
- Coordinate and execute key marketplace campaigns, including 9.9, 10.10, 11.11, 12.12, festive campaigns and other promotional activities.
- Ensure campaigns and promotional activities are implemented accurately and within the required timelines.
2. E-Commerce Sales & Campaign Management
- Plan and execute online promotions, product launches and sales campaigns across the Company's e-commerce channels.
- Work closely with the Marketing and Creative teams to coordinate campaign materials, promotional banners, EDMs and digital content.
- Monitor competitor activities, marketplace developments, pricing and online consumer trends.
- Recommend initiatives to improve traffic, conversion rate, average order value and repeat purchases.
- Review campaign results and identify opportunities for continuous improvement.
3. Digital Advertising
- Set up, monitor and optimise advertising campaigns across relevant e-commerce marketplaces.
- Monitor advertising expenditure and ensure campaigns are managed within the allocated budget.
- Track key performance indicators including sales, ROAS, conversion rate, traffic and advertising spend.
- Analyse campaign performance and recommend adjustments to improve advertising efficiency and sales results.
4. Sales Analysis & Performance Reporting
- Monitor daily, weekly and monthly e-commerce sales performance.
- Analyse performance across different platforms, products, campaigns and promotional periods.
- Prepare regular sales and performance reports for Management.
- Utilise Shopify, marketplace dashboards and other analytics tools to understand customer behaviour and channel performance.
- Translate performance data into practical recommendations to improve sales and profitability.
5. Product Listings & Content
- Ensure product listings are accurate, informative and optimised for online sales.
- Coordinate the setup and launch of new products across e-commerce platforms.
- Work with the Marketing and Creative teams to improve product images, banners, descriptions and promotional content.
- Assist with website and marketplace content updates where required.
6. TikTok Shop & Livestream Support
- Co-host or assist with TikTok Live sessions when required.
- Support the main livestream host with product demonstrations, product information, promotions and customer enquiries.
- Assist with product preparation, promotional mechanics and campaign setup for livestream sessions.
- Coordinate with the Marketing team to ensure livestream promotions and product information are accurate.
- Monitor livestream performance, engagement and sales results.
- Assist in identifying opportunities to improve livestream engagement and conversion.
7. Order Fulfilment & Customer Experience
- Coordinate with Warehouse and Logistics teams to ensure timely and accurate fulfilment of e-commerce orders.
- Assist with e-commerce customer enquiries and order-related matters when required.
- Support occasional walk-in customers, warehouse sales, company events and other e-commerce-related activities where necessary.
Requirements
- Diploma or Degree in E-Commerce, Marketing, Business, Digital Marketing or a related discipline.
- Preferably 1–3 years of relevant experience in e-commerce, marketplace management or digital commerce.
- Candidates with less experience but strong interest and relevant exposure to e-commerce may also be considered.
- Experience with Shopify, Shopee, Lazada and/or TikTok Shop will be an advantage.
- Basic understanding of e-commerce performance metrics such as sales, traffic, conversion rate, ROAS and average order value.
- Comfortable working with data and preparing basic sales and performance reports.
- Good organisational, communication and coordination skills.
- Able to work independently and collaborate effectively with Marketing, Creative, Warehouse and Logistics teams.
- Proactive, detail-oriented and able to manage multiple campaigns and deadlines.
- Strong interest in e-commerce, digital marketing, social commerce and online consumer trends.
What We Offer
- Exposure to multiple e-commerce platforms and digital sales channels.
- Hands-on involvement in major online campaigns and new product launches.
- Opportunities to develop experience in Shopify, marketplace management, digital advertising, TikTok Shop and livestream commerce.
- Opportunity to work closely with different functions including Marketing, Creative, Sales, Warehouse and Logistics.
- Career development opportunities within a growing e-commerce and consumer products business.



