The posting
Company Overview
Khome Lifestyle is a retailer focused on household appliances, managing e-commerce presence on Shopee, Lazada, and its own online storefront to deliver quality products and seamless shopping experiences.
Job Summary
Khome Lifestyle seeks a Digital Marketing Specialist to lead performance marketing, optimize product listings, and enhance storefront experience for household appliances across e-commerce marketplaces.
Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Shopee Ads and Lazada Sponsored Solutions to increase traffic, conversions, and ROAS
- Manage budget allocation and bidding strategies across marketplace advertising platforms to maximize campaign effectiveness
- Create and refine product listing content, including titles, descriptions, images, and specifications, to improve search ranking and conversion rates
- Coordinate storefront presentation by managing banner design, category layout, and promotional campaign setup to enhance customer engagement
- Monitor and analyze key e-commerce metrics such as CTR, conversion rate, ad spend efficiency, and sales attribution to inform marketing decisions
- Conduct A/B testing on ad creatives, listing images, pricing, and promotion strategies to optimize performance
- Collaborate with suppliers and warehouse teams to ensure stock availability aligns with promotional activities
- Stay updated on Shopee and Lazada platform algorithm changes and marketplace best practices to maintain competitive advantage
Required competencies and certifications
- Bachelor's degree or equivalent professional experience
Preferred competencies and qualifications
- Strong analytical and data-driven skills to interpret performance metrics and implement improvements
- Proficiency with digital tools and platforms, with a demonstrated ability to quickly learn new systems
- Experience in operationally intensive, process-driven, or client-facing roles such as business operations, professional services, or technical/product work
- Strong project management and organizational skills to manage multiple campaigns and listings concurrently
- Growth mindset with willingness to engage in structured training to develop e-commerce marketing skills
- No prior experience in digital advertising or e-commerce marketing required; full training provided through CCP's structured OJT programme



