The posting
Key Responsibilities
Digital Marketing
- Develop and execute integrated digital marketing strategies across social media, EDM, SEO/SEM, and influencer partnerships.
- Manage content calendars, campaigns, and paid ad performance (Meta, Google, TikTok, Xiaohongshu).
- Track KPIs, analyse ROI, and continuously optimise for engagement, footfall, and online sales.
- Oversee the café's website, e-commerce, and CRM/loyalty programme.
Corporate Events
- Plan, pitch, and execute corporate events, product launches, media tastings, and pop-ups.
- Build strong relationships with event partners, venues, and media contacts.
- Manage event budgets, timelines, vendors, and post-event reporting.
B2B Sales
- Identify and secure B2B opportunities including corporate catering, bulk orders, hotel/office partnerships, and wholesale accounts.
- Develop sales pipelines, proposals, and pricing strategies to hit revenue targets.
- Nurture long-term client relationships and expand recurring revenue streams.
- Represent the brand at industry events, trade shows, and networking sessions.



