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Open nowPosted 10 days ago

General Manager, FMCG

MyCareersFuture94,028 open roles

Pay
SGD 20,000 – SGD 25,000 a Monthly
Where
Central, Singapore
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Your applicationOpen nowGeneral Manager, FMCGMyCareersFuture · Central, Singapore

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This job: posted 10 days ago

The posting

General Manager — Singapore Full-time | Reports to Regional VP of Asia

About the Role

We are assisting a global leader within the consumer sector to seek an experienced General Manager to lead their Singapore business. This is a high-impact leadership role with full P&L accountability and direct oversight of Sales, Marketing, and Trade Marketing functions. The ideal candidate brings deep commercial expertise across both take home and on-premise channels, along with a proven track record in distributor and wholesaler management.

Key Responsibilities

  • Own full P&L responsibility for the market, driving profitable growth across all business units
  • Directly lead and develop Sales, Marketing, and Trade Marketing teams, ensuring alignment on commercial strategy and execution
  • Build and execute channel strategies across on-premise (bars, restaurants, hospitality) and take-home (retail, e-commerce, wholesale) segments
  • Manage and strengthen relationships with distributor and wholesaler partners, including contract negotiation, performance management, and route-to-market optimization
  • Translate global brand strategy into locally relevant marketing and trade activation plans
  • Monitor market trends, competitive dynamics, and consumer insights to inform commercial decision-making
  • Partner cross-functionally with Finance, Supply Chain, and global category teams to ensure operational excellence
  • Represent the company with key trade partners, industry stakeholders, and at market events

What We're Looking For

  • 10+ years of progressive commercial leadership experience in FMCG/consumer goods, with prior GM, Country Manager, or senior Sales/Marketing leadership experience
  • Demonstrated success managing both on-premise and take home channels
  • Strong track record in distributor/wholesaler management, including negotiation and performance optimization
  • Experience leading integrated Sales, Marketing, and Trade Marketing functions
  • P&L ownership experience in a matrixed, multinational organization
  • Strong commercial acumen paired with strategic and analytical thinking
  • Excellent leadership, stakeholder management, and cross-cultural communication skills
  • Bachelor's degree required; MBA preferred

What We Offer

  • Competitive compensation and performance-based incentives
  • Opportunity to lead a high-visibility market within a global organization
  • Collaborative, growth-oriented culture with strong career development pathways

Salaries in this job posting are for indication purposes only, and should not be used as a reference towards the candidate's final offer. Interested applicants please share your resume with current and expected salary. We apologise in advance that only shortlisted candidates will be contacted.

Posting Personnel:

Grace Lee (R1331930)

Platform&Co Pte. Ltd.

Co. Registration: 201936542N

EA License: 21C0783

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