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Open nowPosted 6 days ago

Head of E-Commerce

MyCareersFuture94,028 open roles

Pay
SGD 4,500 – SGD 5,500 a month
Where
East, Singapore
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Your applicationOpen nowHead of E-CommerceMyCareersFuture · East, Singapore

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  2. 3.3%3 days
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  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 6 days ago

The posting

About the Role

We are looking for an experienced and results-driven Head of E-Commerce to lead and grow our online business across multiple e-commerce platforms.

You will be responsible for developing the overall e-commerce strategy, driving online sales and profitability, optimizing marketplace performance, and leading the e-commerce team. This role is ideal for someone who understands both commercial strategy and day-to-day marketplace operations and is passionate about the pet industry.

Key Responsibilities

E-Commerce Strategy & Growth

  • Develop and execute the overall e-commerce strategy to achieve sales, revenue, and profitability targets.
  • Lead the growth of our online stores across Shopee, Lazada, TikTok Shop, Shopify, Amazon, and other relevant platforms.
  • Identify new opportunities, channels, products, and strategies to increase online revenue.
  • Develop monthly and quarterly sales plans based on business goals and market trends.

Marketplace Management

  • Oversee product listings, pricing, promotions, campaigns, vouchers, bundles, and store merchandising.
  • Ensure products are properly positioned, competitively priced, and optimized for conversion.
  • Monitor marketplace performance, rankings, traffic, conversion rates, customer reviews, and overall store health.
  • Work closely with marketplace representatives and platform partners to maximize available opportunities.

Sales & Profitability

  • Own e-commerce revenue and profitability targets.
  • Analyze sales, margins, advertising spend, discounts, and promotional costs.
  • Develop strategies to improve average order value (AOV), conversion rate, repeat purchases, and customer lifetime value.
  • Ensure promotions and campaigns deliver measurable commercial returns.

Marketing & Campaign Management

  • Plan and oversee major online campaigns, including platform mega-sale events and seasonal promotions.
  • Work closely with the marketing team on digital campaigns, social media, content, livestreaming, affiliate marketing, and influencer activities.
  • Develop strategies to increase traffic and customer acquisition while maintaining healthy margins.
  • Test and optimize campaigns based on performance data.

Inventory & Operations

  • Work closely with the procurement and logistics teams to ensure sufficient inventory for online demand.
  • Monitor inventory levels, sell-through rates, best sellers, slow-moving products, and stock-outs.
  • Coordinate product launches and promotional campaigns with inventory availability.
  • Improve order fulfillment, customer experience, and operational efficiency.

Team Leadership

  • Lead, coach, and develop the e-commerce team.
  • Set clear KPIs and performance targets for team members.
  • Establish efficient processes for daily marketplace operations, campaign execution, reporting, and customer service.
  • Foster a performance-driven and data-oriented culture.

Data & Reporting

  • Monitor and report key e-commerce KPIs, including:Gross Merchandise Value (GMV)Revenue and gross marginConversion rateTraffic and customer acquisitionAverage Order Value (AOV)Return on Ad Spend (ROAS)Advertising spendRepeat purchase rateProduct sell-through
  • Provide regular insights and recommendations to management based on data.

Requirements

  • Bachelor's degree in Business, Marketing, E-Commerce, Retail Management, or a related field.
  • 5+ years of experience in e-commerce, with at least 2–3 years in a leadership or managerial role.
  • Proven track record of growing online sales and managing e-commerce P&L or commercial performance.
  • Strong hands-on experience with platforms such as Shopee, Lazada, TikTok Shop, Shopify, Amazon, or similar marketplaces.
  • Strong understanding of digital marketing, marketplace advertising, promotions, pricing, and conversion optimization.
  • Strong analytical and problem-solving skills.
  • Experience managing and developing an e-commerce team.
  • Excellent communication, organizational, and project management skills.
  • Strong commercial mindset with a focus on both revenue and profitability.
  • Experience in Pet, FMCG, retail, consumer products, or other fast-moving e-commerce categories is highly preferred.

Key Performance Indicators (KPIs)

The successful candidate will be measured based on:

  • E-commerce revenue and GMV growth
  • Gross profit and profitability
  • Marketplace conversion rate
  • ROAS and marketing efficiency
  • Customer acquisition and retention
  • Average Order Value
  • Repeat purchase rate
  • Inventory turnover and stock availability
  • Marketplace store ratings and customer satisfaction
  • Successful execution of campaigns and new product launches
  • Overall team performance

Why Join Us?

  • Lead and shape the growth of a growing pet e-commerce business.
  • Opportunity to build and implement your own e-commerce strategies.
  • Work across multiple leading e-commerce platforms.
  • Be part of a growing team passionate about improving the lives of pets and their owners.
  • Opportunity for career growth and increased responsibility as the business expands.
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