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Open nowPosted today

Head of Trade Marketing and Retail

MyCareersFuture101,380 open roles

Pay
SGD 10,000 – SGD 13,000 a Monthly
Where
Central, Singapore
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Your applicationOpen nowHead of Trade Marketing and RetailMyCareersFuture · Central, Singapore

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The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. MyCareersFuture postings stay open a median of 4 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.1%30 days
This job: posted today

MyCareersFuture median: 4 days open

The posting

Head of Trade Marketing and Retail

About the Role

We are seeking a commercially driven and results-oriented Head of Trade Marketing and Retail to lead the growth and profitability of key sales channels across Modern Trade, E-commerce, Convenience Stores, and Export markets.

Reporting directly to the Managing Director, this leadership role requires a highly analytical individual who combines strong commercial acumen with data-driven decision-making. The successful candidate will be responsible for driving channel performance, strengthening customer partnerships, maximizing return on trade investments, and delivering sustainable business growth.

This position is ideal for a hands-on leader who is comfortable challenging conventional thinking, influencing stakeholders, and converting insights into actionable business strategies.

Key Responsibilities

Commercial Leadership

  • Develop and execute channel growth strategies across Modern Trade, E-commerce, Convenience Store (CVS), and Export businesses.
  • Lead customer business reviews with clear, data-backed growth plans and recommendations.
  • Identify profitable growth opportunities through analysis of market, customer, and channel performance data.
  • Drive revenue, profitability, market share, and distribution expansion across assigned channels.
  • Build and maintain strong relationships with key customers, distributors, principals, and suppliers.

Trade Marketing & Category Management

  • Develop annual trade marketing strategies and promotional calendars aligned with business objectives.
  • Evaluate trade investments and promotional activities using ROI analysis and performance metrics.
  • Optimize trade spending to maximize sales effectiveness and profitability.
  • Collaborate with sales, marketing, and supply chain teams to ensure successful execution of trade initiatives.

Business Planning & Analytics

  • Conduct commercial and financial analyses to support strategic decision-making.
  • Develop business cases, forecasting models, and investment recommendations.
  • Monitor channel performance and provide actionable insights to improve business outcomes.
  • Deliver impactful presentations and recommendations supported by data and commercial rationale.

Leadership & Stakeholder Management

  • Lead and develop high-performing sales and trade marketing teams.
  • Influence cross-functional stakeholders to ensure effective execution of business plans.
  • Manage relationships with principals, suppliers, and strategic partners.
  • Foster a performance-driven culture focused on accountability and results.

Requirements

Experience

  • Minimum 8-10 years of commercial experience within the FMCG, Food & Beverage, Consumer Goods, or related industries.
  • Proven track record in managing Modern Trade accounts.
  • Experience overseeing E-commerce and Convenience Store (CVS) channels.
  • Strong Trade Marketing and channel development experience.
  • Experience developing and executing promotional and customer growth strategies.
  • Demonstrated success in commercial negotiations and account management.
  • Experience managing principals, distributors, and key external stakeholders is highly preferred.

Technical Competencies

  • Advanced proficiency in Microsoft Excel, including financial modeling and data analysis.
  • Strong PowerPoint presentation and business storytelling skills.
  • Experience working with SAP ERP systems.
  • Strong analytical, commercial planning, and business intelligence capabilities.
  • Ability to build business cases, ROI analyses, channel profitability models, and forecasting tools.

Personal Attributes

  • Commercially aggressive with a strong growth mindset.
  • Highly analytical and data-driven.
  • Strong decision-making and problem-solving abilities.
  • Confident communicator with excellent stakeholder management skills.
  • Results-oriented with a strong execution focus.
  • Able to challenge assumptions and influence business decisions through facts and data.

We regret that onlyshortlisted candidates will be notified.

KINGFISHERRECRUITMENT (SINGAPORE) PTE. LTD.

https://www.kingfisherintl.com/

EA Reg. No.:R23114635 | EA License: 17C8713

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