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Open nowPosted yesterday

LIQUOR BUSINESS DEVELOPMENT & DISTRIBUTION MANAGER

MyCareersFuture94,028 open roles

Pay
SGD 3,500 – SGD 5,000 a month
Where
Singapore
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Your applicationOpen nowLIQUOR BUSINESS DEVELOPMENT & DISTRIBUTION MANAGERMyCareersFuture · Singapore

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This job: posted yesterday

The posting

Location: Singapore

Employment Type: Full-time

Industry: Liquor / Spirits / Beverage Distribution

About the Role

We are looking for an experienced and highly connected Liquor Business Development & Distribution Manager to develop and grow our liquor business in Singapore.

The ideal candidate should have strong knowledge of the liquor industry and existing relationships with duty-free shops, retailers, supermarkets, liquor shops, wholesalers, distributors, bars, restaurants, hotels and event organisers.

This is a hands-on commercial role. You will be responsible for bringing our liquor brands into the market, securing distribution channels and generating sales.

Key Responsibilities

1.⁠ ⁠Business Development & Sales

•⁠ ⁠Identify and secure new customers and distribution channels.

•⁠ ⁠Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels.

•⁠ ⁠Pitch and negotiate product listings, pricing, margins and promotional arrangements.

•⁠ ⁠Develop monthly and yearly sales targets.

2.⁠ ⁠Duty-Free & Travel Retail

•⁠ ⁠Develop relationships with duty-free operators and travel-retail buyers.

•⁠ ⁠Explore opportunities at Changi Airport and other travel-retail channels.

•⁠ ⁠Negotiate product listings, promotions and brand activations.

•⁠ ⁠Manage relationships with key decision makers and buyers.

Experience in duty-free/travel retail is highly valuable for this position. (LinkedIn)

3.⁠ ⁠Import & Distribution

•⁠ ⁠Understand the Singapore liquor import and distribution process.

•⁠ ⁠Coordinate with suppliers, freight forwarders, warehouses and logistics partners.

•⁠ ⁠Work closely with management on product pricing, landed cost and distribution strategy.

•⁠ ⁠Ensure commercial activities comply with applicable Singapore liquor and customs requirements.

Candidates should understand that commercial liquor imports are subject to applicable duty/GST requirements; Singapore Customs also has specific arrangements for businesses dealing in imported dutiable liquor. (Isomer User Content)

4.⁠ ⁠Retail Sales

•⁠ ⁠Secure listings with liquor shops, supermarkets and specialty retailers.

•⁠ ⁠Develop promotional campaigns and retail activations.

•⁠ ⁠Monitor sell-through, inventory and customer feedback.

•⁠ ⁠Identify opportunities for new products and new accounts.

5.⁠ ⁠Events & Brand Activation

•⁠ ⁠Organise liquor tasting events, product launches and promotional events.

•⁠ ⁠Develop partnerships with restaurants, bars, hotels, clubs and event organisers.

•⁠ ⁠Create opportunities for brands to be sampled and promoted directly to consumers.

•⁠ ⁠Attend evening and weekend events when required.

Requirements

•⁠ ⁠3–5+ years of relevant experience in liquor, spirits, wine, beverage distribution or FMCG sales.

•⁠ ⁠Existing network of contacts within Singapore’s liquor and retail industry.

•⁠ ⁠Experience dealing with duty-free, retailers, wholesalers and/or distributors.

•⁠ ⁠Good understanding of liquor brands, categories and market trends.

•⁠ ⁠Strong sales, negotiation and business development skills.

•⁠ ⁠Experience organising tastings, promotions or consumer events.

•⁠ ⁠Strong communication and presentation skills.

•⁠ ⁠Able to work independently and develop new business from zero.

•⁠ ⁠Existing customer network is a major advantage.

•⁠ ⁠WSET qualification or equivalent liquor knowledge is an advantage. Current Singapore liquor sales roles also commonly list WSET Level 2+ as preferred. (LinkedIn)

Who We Are Looking For

We are looking for someone who is well-connected, commercially driven and able to open doors.

The ideal candidate should be able to say:

“I know the buyers. I know the retailers. I know the distributors. I know how to get the product into the market.”

This is more than an office-based sales position. The person will be expected to actively meet customers, attend industry events, develop partnerships and generate new business.

Compensation

Basic Salary: S$3,500 – S$5,000/month

Commission: Attractive commission based on sales and new accounts

Performance Bonus: Based on achievement of agreed targets

For a highly experienced candidate with an established liquor industry network, a higher basic salary can be considered.

KPI Examples

•⁠ ⁠Monthly sales revenue

•⁠ ⁠Number of new retail accounts

•⁠ ⁠Number of new distribution accounts

•⁠ ⁠Number of duty-free listings

•⁠ ⁠Number of new restaurant/bar/hotel accounts

•⁠ ⁠Event and activation revenue

•⁠ ⁠Gross margin

•⁠ ⁠Repeat orders

•⁠ ⁠New brand/product placements

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