The posting
Responsibilities
- Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.
- Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
- Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.
- Plan the department’s budget to ensure that expenses are kept within the approved budget.
- Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.
- Develop exciting online marketing strategies to actively engage online communities.
- Analyse competitors, market trends, and identify opportunities to drive footfall.
- Oversee the marketing of advertising spaces to maximize mall’s revenue.
- Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
- Maintain customer service initiatives and achieve service standards set for the mall.
- Be actively involved in supporting group campaigns and initiatives.
- The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.
Requirements
- Degree in Mass Communications, Marketing, or a related field
- Minimum 5 years’ relevant experience in retail / hospitality industry
- Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
- Good interpersonal skills and excellent in customer relationship management
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
- Fast and independent with strong organizational skills
- Meticulous, self-motivated, able to multi-task and work under pressure
- Results-oriented and able to meet tight deadlines.
- Prepared to work long and irregular hours including weekends and holidays.



