The posting
Job Description
- Assist in planning, setting up and managing SEM campaigns, primarily Google Ads (Search, Display, Performance Max and other campaign types as required).
- Assist with keyword research, ad copy preparation, audience targeting and campaign account structure.
- Monitor campaign performance and assist with routine adjustments to improve leads, conversions and overall campaign performance.
- Support communication with clients through email, phone calls and video meetings to understand their business objectives, marketing requirements and concerns.
- Assist in translating client requirements into practical digital marketing activities and campaign recommendations.
- Prepare campaign performance reports and assist in presenting key results, observations and next steps to clients.
- Respond to routine client enquiries and follow up on campaign-related matters under the guidance of senior team members.
- Coordinate with internal teams, including design, web, content and account management, to support campaign execution and meet project timelines.
- Assist with SEO activities such as keyword research, on-page optimisation, content recommendations and performance tracking.
- Conduct basic market and competitor research to support digital marketing campaigns and client proposals.
- Assist with preparing marketing materials, presentations and campaign-related documents when required.
- Keep up to date with Google Ads platform updates, digital advertising trends and relevant industry developments.
- Provide general support to the marketing team in carrying out digital marketing campaigns, administrative tasks and other marketing activities as assigned.
Requirements
- Diploma or Degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.
- At least 1 year of relevant experience in digital marketing, SEM, Google Ads or a related field is preferred.
- Basic working knowledge of Google Ads and digital advertising platforms.
- Familiarity with Google Analytics, and conversion tracking is an advantage.
- Basic understanding of keyword research, campaign optimisation and digital marketing performance metrics.
- Able to analyse basic campaign data and assist in identifying areas for improvement.
- Good written and verbal communication skills.
- Able to communicate professionally with clients and internal team members.
- Organised, detail-oriented and able to manage multiple tasks and deadlines.
- Willing to learn and able to follow instructions while gradually taking on greater responsibilities.
- Able to work effectively in a team and coordinate with different departments.
- Proactive in following up on assigned tasks and resolving routine issues.
- Able to work in a fast-paced environment and manage competing priorities.
- Willing to support occasional urgent campaign updates or client requests outside normal working hours when required.



