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Open nowPosted 3 days ago

MARKETING DIRECTOR

MyCareersFuture94,028 open roles

Pay
SGD 7,800 – SGD 10,500 a month
Where
Central, Singapore
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Your applicationOpen nowMARKETING DIRECTORMyCareersFuture · Central, Singapore

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 3 days ago

The posting

Position: Marketing Director Industry: Jewellery Retail – Gold, Diamond & Silver Jewellery Department: Marketing & Business Development Reports To: Managing Director

Job Purpose

To develop and lead the company’s overall marketing strategy to increase brand awareness, customer engagement, store traffic, sales and long-term business growth for the jewellery retail business.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies for gold, diamond and silver jewellery.
  • Plan and manage promotional campaigns, festive offers, new collection launches and seasonal marketing activities.
  • Develop marketing plans for both online and offline channels, including Instagram, Facebook, TikTok, Google, SMS, WhatsApp and other relevant platforms.
  • Manage the company’s brand image and ensure consistent branding across advertisements, social media, showroom materials and promotional campaigns.
  • Work closely with the sales team to develop campaigns that generate customer enquiries, showroom visits and sales.
  • Identify new customer segments and develop strategies to attract and retain customers.
  • Monitor market trends, customer preferences, competitors and jewellery industry developments.
  • Plan and coordinate photography, videography, advertisements, social media content, promotional videos and other marketing materials.
  • Manage relationships with advertising agencies, media companies, influencers, content creators and other marketing partners.
  • Develop customer engagement and loyalty initiatives, including VIP, diamond and repeat-customer programmes.
  • Analyse marketing campaign performance, customer response, enquiries and sales results and recommend improvements.
  • Manage the marketing budget and ensure effective utilisation of marketing expenditure.
  • Organise and support showroom events, exhibitions, customer engagement activities and promotional events.
  • Explore new digital marketing opportunities and technologies to improve customer reach and conversion.
  • Prepare regular marketing reports, campaign performance reports and strategic recommendations for management.
  • Ensure all marketing communications and promotional materials are accurate, professional and aligned with company policies.
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