The posting
Company Overview
Seager Inc is a privately owned Singapore company with over 37 years’ history. It operates 25 retail stores and 6 departmental stores counters, distributing travel gear, business bags, wallets, and gift items across Singapore and Southeast Asia through a 70,000 sq ft logistics hub.
Job Summary
Support the planning, budgeting, and execution of marketing campaigns across media channels to drive sales, brand awareness, and store traffic. Collaborate with internal teams and external partners to develop marketing materials, manage events, and coordinate social media activities.
Responsibilities
- Plan, budget, and execute marketing campaigns across multiple media channels to achieve sales and brand awareness goals
- Gather and analyze market information to formulate monthly marketing campaigns aligned with business objectives
- Assist in developing marketing materials, EDMs, media plans, PR content, and editorial write-ups for press and magazines
- Prepare and distribute marketing materials through advertisements and web pages to increase website traffic
- Implement and manage in-store, atrium, outdoor events, joint promotions, and partnerships to drive store traffic and sales
- Maintain strong relationships with brand principals to leverage marketing initiatives and minimize expenses
- Develop and sustain professional relationships with landlords for publicity sites, atrium fairs, and A&P opportunities to maximize store exposure
- Collaborate with the creative department to develop communication collateral and in-store window displays aligned with promotional themes
- Create marketing collateral, review artwork, and write copy for print and digital content
- Draft PR kits for new product and brand launches and distribute to media partners
- Coordinate all social media activities for the business units to enhance brand presence
- Prepare monthly marketing activity reports for heads of departments
- Perform ad hoc marketing tasks as assigned
Required competencies and certifications
- Diploma or Degree in Marketing, Business Management, Mass Communication, or equivalent
- Proficiency in marketing media and IT tools to develop and execute marketing campaigns effectively
- Strong command of English to create clear, engaging marketing content and technical materials
- Ability to manage multiple projects under tight deadlines while maintaining organization and attention to detail
- Effective communication skills to collaborate with cross-functional teams and external partners
- Strong interpersonal skills with resourcefulness, creativity, proactivity, and meticulous attention to detail
- Knowledge of retail market dynamics and established media contacts preferred
Preferred competencies and qualifications
- Minimum 1 year of working experience, preferably in the retail industry with good market knowledge and media contacts



