The posting
Key Responsibilities
- Develop, execute and optimise digital marketing campaigns to increase brand awareness, leads and sales.
- Create engaging content for social media, website, email marketing and promotional materials.
- Manage company social media platforms, content calendar, posting schedule and community engagement.
- Coordinate photoshoots, videos and marketing materials with internal and external partners.
- Support SEO, SEM and paid advertising campaigns to improve traffic, conversions and ROI.
- Build and maintain a consistent brand image across all marketing channels.
- Track campaign performance, analyse data and prepare regular marketing reports with actionable insights.
- Manage CRM, sales tracker and customer database accurately.
- Identify and manage partnerships with influencers, affiliates, media and strategic business partners.
- Coordinate marketing events, product launches, promotions and customer engagement activities.
- Conduct market research, competitor analysis and identify new business opportunities.
- Support sales initiatives and collaborate closely with cross-functional teams to achieve business goals.
Requirements
- Diploma or Degree in Marketing, Business or related discipline.
- 5 –10 years of marketing experience
- Strong written and verbal communication skills.
- Creative, proactive and detail-oriented with good organisational skills.
- Familiar with social media platforms including Facebook, Instagram, TikTok, LinkedIn and Xiaohongshu (preferred).
- Basic knowledge of Canva, CapCut, Adobe Creative Suite or similar design/editing tools.
- Basic understanding of SEO, SEM, Google Analytics and Meta Ads is an advantage.
- Able to work independently while collaborating effectively in a fast-paced environment.
- Passionate about digital marketing, branding, content creation and continuous learning.
- Proficiency in English; Mandarin is an advantage for liaising with Mandarin-speaking customers and managing Chinese-language content where required.
Preferred Attributes
- Positive attitude with a hands-on mindset.
- Strong problem-solving and time management skills.
- Comfortable managing multiple projects and meeting deadlines.
- Self-motivated, adaptable and eager to grow with a fast-growing company.
- Results-driven with a focus on continuous improvement and delivering measurable outcomes.



