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Open nowPosted 9 days ago

Marketing Manager

MyCareersFuture94,028 open roles

Pay
SGD 5,000 – SGD 5,500 a month
Where
Central, Singapore
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Your applicationOpen nowMarketing ManagerMyCareersFuture · Central, Singapore

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Early applications get read.

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Share of postings closed within
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  2. 3.3%3 days
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  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 9 days ago

The posting

Role Overview

The Marketing Manager is a pivotal role within the BUZUD marketing team, responsible for driving integrated marketing efforts across both B2B (ethical) and B2C (consumer) channels. Working closely with the Brand Director, you will plan and execute campaigns, manage key partnerships, and ensure all marketing activities are aligned with BUZUD's brand standards, regulatory requirements, and business objectives. This role requires someone who is both strategic and hands-on — comfortable owning execution while contributing to broader planning discussions.

Key Responsibilities

Strategy & Planning

• Develop and manage the annual marketing calendar, ensuring integrated campaign planning across all channels

• Track and manage the marketing budget, maintaining accurate records and timely reporting

• Conduct ongoing competitive landscape monitoring to identify industry trends and business opportunities

Channel Marketing

• Plan and execute integrated marketing campaigns to promote BUZUD's healthcare and medical device products across hospitals, polyclinics, retail pharmacy, showroom, and digital platforms

• Develop marketing content such as product write-ups, posters, EDMs, and promotional materials in line with BUZUD's branding guidelines and HSA advertising requirements

• Support showroom and in-store marketing activities, including visual merchandising and customer engagement initiatives

• Work closely with the BD team, hospitals, polyclinics, and external stakeholders to support promotional campaigns and sales initiatives

• Coordinate and execute marketing events, including product launches, roadshows, health talks, and community outreach programmes

• Produce effective marketing collateral for the BD team and ethical channels

• Coordinate product launch marketing for new devices across the BUZUD portfolio

• Oversee CME event marketing — stakeholder communication and speaker coordination

Campaigns & Partnerships

• Plan and execute EDM and email marketing campaigns across B2B and B2C lists

• Lead public relations and media liaison activities, including press releases and media outreach

• Manage retail pharmacy in-store promotional campaigns and marketing initiatives

• Execute affiliated marketing programmes as directed by the Digital Marketing Lead

• Drive co-branded partnership projects with strategic partners as opportunities arise

Cross-functional & Operations

• Manage relationships with external agencies, designers, and vendors to ensure timely and quality delivery of marketing materials and services

• Drive marketing team internal communications — campaign briefs, project status updates, and team meeting notes

• Manage cross-department marketing requests, briefing BD, operations, and other teams on campaigns and launches

• Track, analyse, and report on marketing campaign performance and sales conversion data

• Assist in managing marketing budgets and maintaining proper documentation and records

• Participate in company events, exhibitions, campaigns, and operational activities as required

• Perform any other duties and responsibilities as assigned by Management from time to time

Requirements

Education & Experience

• Bachelor's Degree in Marketing, Business, Communications, or a related field

• Minimum 4–6 years of marketing experience in the healthcare, medical device, or pharmaceutical industry is an advantage

• Proven track record in managing integrated marketing campaigns across both digital and traditional channels

Skills & Competencies

• Strong knowledge of marketing communications — advertising, promotions, EDM, digital, and event marketing

• Familiarity with tactical marketing mix, trade shows, conventions, and community outreach programmes

• Ability to plan and execute new product introductions and coordinate across sales, BD, and operations teams

• Knowledge of consumer behaviour and ability to develop business-driven, audience-relevant marketing solutions

• Proficient in Microsoft Office and marketing tools, including EDM platforms and basic digital analytics

Personal Attributes

• Fluent English, both written and verbal, with confident and competent presentation skills

• Highly organised with strong attention to detail and the ability to manage multiple priorities

• Tenacious and adaptable, with good personal interaction skills and flexibility in a fast-paced environment

• Strong communication skills with the ability to build effective working relationships across departments

• Able to lead, guide, and motivate team members in a collaborative and fast-paced environment

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