The posting
Overall Purpose of the Job:
Build awareness of 33 Auction capabilities via various marketing communications channels. In charge of developing and managing the execution of various marketing strategies to support regional business getting, auctions pre-sale / post-sale activities, and strengthen 33 Auction’s Business Development in the region.
Responsibilities:
· Provide specialist departments with appropriate marketing plans based on the regional marketing strategy, to support their objectives and targets.
· Create and execute tailored marketing communications plans in support of central marketing initiatives.
· Development, drafting and production of marketing materials including brochures, presentations, event invitations, client collaterals, press releases, web content.
· Develop, communicate, and coordinate marketing calendar with internal business partners – including social media postings pipeline.
· Develop video and other digital channels – partner with specialists to develop key messages and scripts where relevant.
· Manage production of campaign effectiveness reports for each campaign and assess against goals (ROI, KPIs).
· Utilize analytic tools to track and evaluate performance of individual initiatives and overall regional success.
Requirements:
· Minimum 2 years marketing and communications experience
· Degree in Marketing, Business Management, or related courses
· Bilingual in both English and Mandarin to liaise with associates and clients
· Solid experience marketing to HNW / UHNW client segments
· Demonstrated expertise in written communications with online experience desired
· Understanding of the intersection of digital, social, and traditional marketing
· Excellent project management skills – proven ability to manage multiple tasks and deliverables to strict deadlines without sacrificing quality
· Outstanding interpersonal skills, ability to work across different audiences, personalities, and experience levels
· Strong analytical capabilities and experience using a wide variety of analytic tools, including using market research and data analysis to inform the formulation of marketing communication strategies
· Knowledge of digital analytics tools desirable (e.g., Google Analytics)
· Team player and thrive in a high delivery and performance driven environment
· PC Literate: MS Office Applications, Adobe Photoshop, AI, etc...



