The posting
Job Responsibilities
1. Sales & Revenue Management: Drive membership and package sales, develop sales strategies, set monthly sales targets, and implement initiatives to increase revenue and customer acquisition.
2. Sales Team & Structure: Establish and manage the sales team, including organizational structure, sales processes, KPIs, commission schemes, and performance management.
3. Marketing Strategy & Brand Promotion: Develop and execute online and offline marketing strategies, advertising campaigns, promotional activities, and brand initiatives to increase brand awareness and customer traffic.
4. Membership Sales & Customer Retention: Develop membership sales strategies, promotional packages, and customer loyalty programs to improve conversion rates, membership renewals, and repeat purchases.
5. KOL/KOC & Influencer Marketing: Identify and manage KOLs, KOCs, and influencer partnerships. Coordinate promotional visits, social media campaigns, livestream collaborations, and content creation to drive customer acquisition and sales.
6. Business Development & Partnerships: Develop corporate partnerships, group sales opportunities, and B2B/B2C sales channels to expand the customer base and generate additional revenue.
7. Digital Marketing & Social Media: Oversee social media platforms, digital advertising, content marketing, and online promotional campaigns to generate leads and increase membership sales.
8. Sales Performance & Budget Management: Monitor sales performance, marketing budgets, campaign ROI, and customer acquisition costs. Analyze results and implement improvements to achieve revenue targets.
9. Cross-Departmental Collaboration: Work closely with Operations and other departments to coordinate sales activities, promotional campaigns, customer experience, and overall business objectives.
Job Requirements
- Diploma or Degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of relevant experience in marketing, sales, or business development, including team management experience.
- Proven experience in building and managing sales teams, developing sales structures, setting KPIs, and implementing commission and incentive schemes.
- Strong sales, business negotiation, and client acquisition skills, with experience in B2B and B2C business development.
- Experience in KOL/KOC partnerships, influencer marketing, and social media campaigns. Familiarity with TikTok, Instagram, and Xiaohongshu is preferred.
- Strong knowledge of online and offline marketing, brand promotion, digital marketing, and sales performance analysis.
- Results-driven with strong leadership, communication, and cross-functional coordination skills.



