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Open nowPosted 13 days ago

Marketing Strategist

MyCareersFuture94,028 open roles

Pay
SGD 2,280 – SGD 3,850 a month
Where
West, Singapore
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Your applicationOpen nowMarketing StrategistMyCareersFuture · West, Singapore

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 13 days ago

The posting

Role Overview

We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.

Key Responsibilities

  • Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
  • Plan and manage integrated marketing campaigns across digital and selected offline channels.
  • Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
  • Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
  • Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.
  • Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
  • Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.
  • Support content planning across platforms such as website, email, social media, and promotional materials.
  • Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.
  • Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.
  • Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.

Requirements

  • Experience in marketing, digital marketing, campaign strategy, or related functions.
  • Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
  • Ability to interpret data and translate insights into actionable marketing recommendations.
  • Strong writing, communication, and stakeholder management skills.
  • Good organisational and project management abilities, with the ability to manage multiple initiatives at once.
  • Creative thinker with a data-driven mindset.
  • Able to work independently while collaborating effectively with internal teams and external partners.

Nice to Have

  • Experience in education, training, professional services, or course marketing.
  • Familiarity with CRM systems, marketing automation tools, and analytics platforms.
  • Understanding of SEO, SEM, paid media, and conversion-focused marketing.
  • Experience supporting brand-building and lead generation campaigns.
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