The posting
Marketing Support Manager
SME Marketing Solutions Pte Ltd
Role purpose
The Marketing Support Manager coordinates marketing campaigns and training programmes while serving as a co-trainer. The role supports SME owners and staff as they learn to use TikTok, generative AI tools such as Seedance, and MiniChat X for content creation, customer engagement, and marketing automation.
Key responsibilities
Training and learner support
- Co-train alongside lead trainers in TikTok, generative AI, Seedance, and MiniChat X workshops.
- Demonstrate tools, guide hands-on exercises, and help learners complete practical tasks during class.
- Explain concepts in clear, practical terms suited to SME owners and their teams.
- Help learners troubleshoot account setup, content creation, campaign workflows, and platform use.
- Follow up after training to answer questions and help learners apply what they have learned.
- Prepare and update training slides, exercises, guides, demo accounts, and FAQs with the lead trainers.
Marketing and campaign support
- Coordinate campaigns for courses, workshops, events, and MiniChat X.
- Prepare and review social posts, email newsletters, WhatsApp invitations, landing-page content, and promotional materials.
- Maintain the marketing calendar and check that campaign information is accurate before publication.
- Monitor enquiries, registrations, and campaign results, and coordinate timely follow-up with the sales team.
MiniChat X onboarding and customer support
- Guide SME customers through MiniChat X onboarding and basic setup.
- Teach customers how to use relevant features, including CRM, AI Agent, appointment booking, messaging, and automation workflows.
- Gather user feedback and recurring questions to improve training materials and customer support.
Programme and team coordination
- Work with trainers, partners, venues, and internal teams to prepare and deliver training sessions.
- Coordinate learner communications, attendance, materials, feedback, and post-course follow-up.
- Assign and review marketing support tasks to keep campaigns and programmes on schedule.
- Report on campaign performance, learner feedback, and common support issues.
Requirements
- Experience in digital marketing, training support, customer education, or a related role.
- Confidence speaking to groups and guiding learners through hands-on exercises.
- Practical knowledge of TikTok marketing and content creation.
- Familiarity with generative AI tools and a willingness to stay current with Seedance and similar platforms.
- Ability to learn MiniChat X thoroughly and demonstrate its features to SME users.
- Strong communication, organisation, and problem-solving skills.
- Training or facilitation experience, including ACLP, is an advantage.
Measures of success
- Learners can complete practical exercises and apply the tools in their businesses.
- Training sessions and marketing campaigns are delivered on schedule.
- Customers receive clear onboarding and timely support.
- Learner feedback, customer questions, and campaign results lead to useful improvements.
Reports to: Management / Head of Marketing Location: Singapore



