The posting
In this position, you will be responsible for driving net-new business opportunities across Southeast Asia, with a primary focus on Singapore and expansion markets including Malaysia, Thailand, Vietnam, and Indonesia. This newly created role is dedicated to opening doors, building relationships with senior stakeholders, generating qualified opportunities, securing client briefs, and achieving initial client conversions before transitioning accounts to Client Directors for long-term growth and account management.
As part of Toluna's growth ambitions in Southeast Asia, you will play a key role in expanding our presence among leading brands and organizations. Success in this role will be measured primarily by your ability to build a strong pipeline, create new commercial opportunities, acquire new clients, and contribute to the region's long-term growth strategy.
The ideal candidate is an established commercial leader with deep regional networks, strong credibility with senior decision-makers, and a proven track record of developing high-value business opportunities within the market research, consumer insights, analytics, or consulting sectors.
Your Responsibilities:
· Define and execute a regional business development strategy focused on acquiring new strategic accounts across Southeast Asia.
· Build and maintain an ambitious pipeline of qualified prospects while achieving and exceeding quarterly and annual business development targets.
· Identify, prospect, engage, and win new accounts to accelerateToluna's growth in Singapore and broader Southeast Asia markets.
· Develop trusted relationships with senior stakeholders across Marketing, Consumer Insights, Analytics, Innovation, Customer Experience, and Business Transformation functions.
· Leverage existing relationships, market credibility, and industry networks to create new opportunities and establish strategic conversations with prospective clients.
· Manage the full business development lifecycle from prospect identification and outreach through discovery, qualification, proposal development, negotiation, and initial conversion.
· Work closely with Research, Consulting, Client Services, and Client Director teams to develop compelling and commercially viable client solutions.
· Develop a deep understanding of Toluna's solutions portfolio and recommend tailored approaches based on client business challenges and objectives.
· Act as a market ambassador for Toluna, representing the company at industry events, conferences, networking activities, and executive-level client meetings.
· Monitor industry trends, competitive activity, and market opportunities to identify areas for growth and expansion.
Maintain rigorous pipeline management,forecasting, and CRM discipline while tracking key commercial metrics and business development performance indicators.



