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Open nowPosted 3 days ago

Regional Director - Performance & Biddable Media

MyCareersFuture94,028 open roles

Pay
SGD 10,000 – SGD 18,000 a Monthly
Where
Central, Singapore
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Your applicationOpen nowRegional Director - Performance & Biddable MediaMyCareersFuture · Central, Singapore

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 3 days ago

The posting

Vision & Strategic Leadership

  • Define, communicate, and implement the APAC biddable and performance media vision in alignment with client's business priorities.
  • Translate clients’ growth objectives into clear, channel-specific performance strategies across Search, Social, and Programmatic.
  • Guide and inform the commerce strategy to ensure client revenue generating KPIs are achieved
  • Support and guide market teams ensuring best practices, innovation, and learnings are consistently cascaded across markets.

Performance Strategy, Optimization & Measurement

  • Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth.
  • Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels.
  • Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions.
  • Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency.
  • Support monthly, quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning.

Campaign Delivery & Activation Excellence

  • Oversee the quality, consistency, and effectiveness of all biddable campaign activation across APAC markets.
  • Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy.
  • Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets.
  • Partner closely with the APAC Operations team to ensure workflows, tools, automation, and governance frameworks are consistently applied.

Innovation, Test & Learn, and Platform Partnerships

  • Establish and lead a structured regional test-and-learn agenda to advance clients’ performance maturity.
  • Build strong partnerships with platform partners (Meta, Google, TikTok, Naver, etc.) to unlock innovation opportunities, pilots, and early-access initiatives.
  • Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets.

Operational & Cross-Functional Integration

  • Work hand-in-hand with local market teams to align performance ambition with operational excellence, governance, and compliance.
  • Ensure biddable and performance workflows align with broader regional operating models and automation initiatives.
  • Identify systemic gaps or inefficiencies and collaborate cross-functionally to resolve them.

Stakeholder & Client Engagement

  • Build trusted relationships with senior stakeholders across the region
  • Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums.
  • Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness.
  • Ensure transparency and clarity with regional and local stakeholders on performance outcomes priorities, and capability evolution.

People Leadership & Capability Building

  • Lead and inspire the biddable and performance community across APAC.
  • Set clear objectives and expectations, ensuring consistently high delivery standards.
  • Drive capability building through training, certification programs, and structured learning pathways.
  • Foster a culture of curiosity, collaboration, experimentation, and continuous improvement.
  • Act as a senior mentor and subject matter expert for biddable and performance teams across APAC.

Qualifications & Experience

  • 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
  • Proven success managing multi-market performance strategy and execution at a regional or global level.
  • Deep understanding of activation processes, optimization frameworks, and measurement systems.
  • Strong experience integrating data, analytics, and audience strategies into performance media execution.
  • Excellent stakeholder management, communication, and leadership skills.
  • Track record of driving innovation, capability building, and operational excellence at scale.
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