The posting
Job Description:
Lead Generations: - Develop lead generation and conversion initiatives across touchpoints and through leveraging digital marketing and technology to scale quality lead volume. - Support development of strategic plans to drive business growth of including but not limited to new customer acquisition, existing customer engagement programs. - Design & implement communication plans and collaterals to activate One Agency’s understanding and participation in Business Generation activities. - Collaborate closely with cross-functional teams, including but not limited to Marketing, Distribution, Tech on initiatives planning & execution process, manage project delivery within schedule and scope.
Budget Management: - Manage the quarterly and annual NBP budget for lead management schemes, to ensure effective allocation of resources to maximise ROI across online and offline channels. - Regularly review and adjust budget allocations based on performance metrics and lead quality, optimizing expenditures to ensure the highest conversion rates.
Data-Driven Insights Function - Monitor and analyse initiatives key performance metrics to track the effectiveness of lead generation activities and optimize strategies for continuous improvement. - Leverage on data analytics capabilities with Customer Division or Tech & Data Division to uncover and establish a data insights function within the team to develop advanced analytics capabilities for uncovering deeper insights into lead behavior and performance. - Implement training programs and share best practices with OneAgency to maximize the impact of generated leads on sales performance
Lead Compliance and Risk Oversight - Work with Distribution Risk, Legal and Compliance to implement controls and measures to compel compliant behaviours during prospecting activities. - Oversee compliance measures across lead generation activities, ensuring alignment with regulatory standards and mitigating risk through proactive strategies. - Formulate and enforce policies to ensure compliance across all lead activation programs, collaborating with legal and risk management teams.
Requirements:
- Minimum 5 years of insurance experience in Sales & Distribution / BDM / Marketing
- Experience in digital and/or project management, navigating large and complex organisations, including gaining access to key executives and stakeholders and successfully managing relationship building dynamics and processes
- Creative thinking and problem solver
- Strong logical reasoning, analytical skills, able to identify insights and opportunities to drive business growth.
Kindly apply online or send your application to [email protected]
EA: 15C7572
ID: R1547641



