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Open nowPosted 13 days ago

SEO / GEO Lead (Digital Marketing Agency)

MyCareersFuture94,028 open roles

Pay
SGD 4,500 – SGD 5,500 a month
Where
Central, Singapore
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Your applicationOpen nowSEO / GEO Lead (Digital Marketing Agency)MyCareersFuture · Central, Singapore

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  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 13 days ago

The posting

SEO / GEO Lead (Digital Marketing Agency)

The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities:

Team Management:

  • Lead, motivate, and train a team of SEO specialists.
  • Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager
  • Oversee onboarding and training of new team members
  • Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM

SEO/GEO Strategy:

  • Develop and implement on-page and off-page SEO strategies for our clients
  • Stay current with and share SEO trends and algorithm updates
  • Conduct website audits and derive action steps for SEO clients based on audit results
  • Own backlinking processes and ensure guest post hygiene
  • Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)
  • Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
  • Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics
  • Stay current with generative AI model updates and adapt optimization strategies accordingly

Client Relations:

  • Participate in client pitches and presentations as needed
  • Participate in ongoing client conversations to better communicate SEO and GEO processes
  • Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs

Performance and Reporting:

  • Develop and maintain monthly performance reports
  • Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
  • Ensure quality assurance and timely delivery of work

Process Improvement:

  • Develop efficient SEO/GEO workflows and processes
  • Identify opportunities for automation and tool integration

Key Requirements

  • At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role
  • Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
  • Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
  • Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
  • Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
  • Strong communication, reporting, and stakeholder management skills

What's on Offer

  • Annual Salary Review
  • Performance Bonus
  • Career development and learning opportunity
  • Challenging and fulfilling career
  • Various leave options
  • Healthcare benefits
  • Reimbursement for transportation expenses
  • Meal reimbursement
  • Birthday voucher
  • WFH arrangement

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [email protected] or apply via the platform.

**Please note that only shortlisted candidates will be contacted. **

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