The posting
- Plan and manage the monthly/weekly social media content calendar.
- Develop content ideas, themes, campaigns, hooks, and series based on business objectives.
- Create platform-specific content for 小红书, 抖音/TikTok, Instagram, Facebook, 微信视频号 and other relevant platforms.
- Understand 小红书 content style, user behaviour, trending formats and visual aesthetics.
- Develop sales materials such as brochures, flyers, information packs, presentations, and digital ads for both B2B and B2C audiences.
- Collaborate with the admissions, academic, and marketing teams to ensure content is accurate, on-brand, and aligned with strategic messaging.
- Conceptualize and design visual content specifically for 小红书 (RedBook), WeChat Channels, and other social platforms (Facebook, Instagram, etc.).
- Edit and produce short-form videos, reels, and motion graphics with strong hooks and visual storytelling for marketing campaigns.
- Research trending topics, competitor content and social media trends.
- Write and refine Chinese and English captions, headlines and social media copy.
- Coordinate content production and ensure posts are delivered according to schedule.
- Monitor content performance and recommend improvements based on engagement, saves, shares, views and other metrics. Requirements
- Diploma/Degree in Multimedia Design, Visual Arts, Animation, or related field.
- 2+ years of hands-on experience in video editing and social media content design, ideally for RedBook / WeChat.
- Proficiency in CapCut, Video Editing, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
- Strong portfolio showcasing brochure/booklet layout and branding work.
- Attention to typography, layout structure, and document usability.
- Ability to manage multiple content calendars and meet tight publishing deadlines.



