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Open nowPosted 6 days ago

Social Media Executive (Instagram & Tiktok)

MyCareersFuture94,028 open roles

Pay
SGD 2,500 – SGD 3,500 a month
Where
North-East, Singapore
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Your applicationOpen nowSocial Media Executive (Instagram & Tiktok)MyCareersFuture · North-East, Singapore

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 6 days ago

The posting

Responsibilities:

  • Independently manage and oversee the content planning and day-to-day operations of the brand’s Instagram and TikTok accounts.
  • Develop and maintain the Social Media Content Calendar, including content scheduling and publishing.
  • Plan and create different types of content such as Reels, TikTok videos, Stories and Posts based on platform trends and audience behaviour.
  • Take ownership of short-form video concepts, scripts, captions and shooting briefs.
  • Proactively identify TikTok and Instagram trending content, audio, memes and topics relevant to younger audiences.
  • Develop Social Media Content Plans to support new product launches, marketing campaigns and store activities.
  • Participate in the filming and on-site execution of social media content covering products, stores, lifestyle and brand activities.
  • Manage comments, direct messages and audience interactions to strengthen community engagement and build a more active brand community.
  • Track key social media performance metrics including Reach, Engagement, Views and Follower Growth, and continuously optimise content based on performance.
  • Assist in managing Creator, Influencer and UGC collaborations.

Requirements:

  • Strong understanding of the Instagram and TikTok ecosystem, including platform trends and content formats.
  • Strong content awareness and a good understanding of Reels and TikTok short-form video content.
  • Good English content and copywriting skills, with the ability to write natural and engaging copy suitable for the local Singapore social media audience.
  • Strong awareness of Singapore’s younger consumers, pop culture and social media trends.
  • Able to quickly identify emerging trends and translate them into relevant content for the brand.
  • Basic photography, video shooting, editing or on-camera experience will be an advantage.
  • Prior social media experience with F&B, lifestyle or retail brands will be an advantage.
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