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Open nowPosted 6 days ago

Social Media Marketing Intern

MyCareersFuture94,028 open roles

Pay
SGD 800 – SGD 1,000 an hour
Where
North-East, Singapore
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Your applicationOpen nowSocial Media Marketing InternMyCareersFuture · North-East, Singapore

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  5. 33.7%30 days
This job: posted 6 days ago

The posting

Responsibilities:

1. Social Media Content Planning & Management

  • Assist with social media content planning and daily management for iTea Singapore across platforms such as Instagram, TikTok and Xiaohongshu (RED).
  • Participate in content ideation and execution for campaigns including new product launches, festive campaigns, brand anniversaries and new store openings.
  • Assist in developing content topics, Content Briefs, Captions and basic copywriting based on the characteristics of different social media platforms.

2. Content Creation & Project Execution

  • Participate in social media content brainstorming and explore suitable formats for iTea, including short-form videos, static content, carousels and UGC.
  • Assist in coordinating photoshoots, design, content production and publishing schedules to ensure content is delivered on time.
  • Independently handle basic research, competitor content analysis and project progress tracking.

3. KOL / KOC & UGC Collaboration

  • Assist in identifying and shortlisting KOLs, KOCs and Content Creators who are aligned with iTea's brand image and target audience.
  • Support influencer outreach, briefing, communication, content review and publication follow-up.
  • Curate and organise quality UGC content to support future brand communication and content development.

4. Trend & Industry Insights

  • Stay updated on trends across bubble tea, F&B, lifestyle, youth consumer behaviour and social media.
  • Monitor trending content formats, platform developments and competitor activities in Singapore and Southeast Asia.
  • Translate relevant trends and market insights into content ideas and marketing opportunities for iTea.

5. Data & Consumer Feedback

  • Assist in tracking basic social media performance metrics such as Reach, Engagement and Views.
  • Regularly compile and highlight high-performing content and successful campaign examples.
  • Monitor comments and consumer feedback, promptly flag potential PR or sensitive issues, and assist in organising feedback for internal review.

Requirements:

  • Currently pursuing a Bachelor's or Master's degree, preferably in Marketing, Advertising, Communications, Journalism, New Media, Chinese, English or related fields.
  • Available for a stable internship commitment of 3–5 days per week.
  • Candidates who can commit to an internship period of at least 3 months will be preferred.
  • Familiar with major social media platforms such as Instagram, TikTok and Xiaohongshu (RED), with a strong awareness of content trends and social media developments.
  • Strong understanding of social media culture, good aesthetic sense and sound content judgement.
  • Able to quickly understand the different content formats, algorithms and audience behaviours across various platforms.
  • Basic copywriting skills, with the ability to assist in preparing Captions, Content Briefs and campaign communication copy.
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