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Open nowPosted today

Social Media Strategist / Content Lead

MyCareersFuture94,028 open roles

Pay
SGD 4,000 – SGD 5,500 a month
Where
Central, Singapore
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Your applicationOpen nowSocial Media Strategist / Content LeadMyCareersFuture · Central, Singapore

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  5. 34.1%30 days
This job: posted today

The posting

About The Story People

The Story People is a creative agency under The People Group, specialising in brand storytelling, digital content, and social media strategy for companies across Singapore. We operate on a flexible swarm team model — assembling the right talent around each client's specific needs to deliver sharp, purposeful creative work.

We are currently building a dedicated team for a significant government social media management contract and are looking for a Social Media Strategist and Content Lead to anchor this engagement.

The Role

You will be the strategic and creative engine behind a high-profile government social media account. Working alongside the Creative Director and Account Director, you will own the content strategy, editorial calendar, and platform performance across six platforms — Facebook, Instagram, TikTok, YouTube, X, and WhatsApp.

This is not a junior execution role. We need someone who can think strategically, write compellingly, brief creatives effectively, and present performance data with confidence to senior government stakeholders.

What You'll Be Doing

  • Lead the development of monthly content calendars on a rolling 3-month basis, covering all platforms and content formats
  • Drive content strategy and ensure all output is aligned to the client's communications objectives and public health mandate
  • Brief and oversee creative production — carousels, short-form videos, motion graphics, static posts — and ensure platform specifications are met across all formats
  • Monitor social media trends actively and recommend reactive content opportunities in a timely manner
  • Write and review copy across all post formats and platforms, maintaining a consistent and appropriate brand voice
  • Manage the content approval workflow with government stakeholders — coordinating feedback rounds, revisions, and sign-offs
  • Produce monthly performance reports covering engagement metrics, top and bottom performing posts, audience demographics, month-on-month comparisons, and actionable recommendations
  • Contribute to year-end review reports and present findings to senior management
  • Support the development of an editable design template system for client in-house use
  • Coordinate with the production team on video shoots — talent briefs, platform adaptations, and delivery timelines

What We're Looking For

  • Minimum 4 years of experience in social media strategy, content marketing, or digital communications — agency experience strongly preferred
  • Proven track record managing multi-platform social media accounts at an organisational or brand level
  • Strong copywriting skills in English across different tones and formats — from educational and informative to conversational and campaign-led
  • Experience working with or producing content for government agencies, statutory boards, or public sector organisations is a strong advantage
  • Comfortable presenting strategy and performance data to senior stakeholders
  • Hands-on experience with social media management and analytics tools (Meta Business Suite, TikTok for Business, YouTube Studio, or equivalents)
  • Strong understanding of platform-specific content formats, audience behaviour, and algorithm trends
  • Ability to manage multiple workstreams simultaneously with tight deadlines and structured approval processes
  • Singapore-based and available for on-site meetings and production coordination as required

Bonus Points

  • Experience handling content for Political Office Holders or ministerial communications
  • Background in healthcare, public health, or government communications
  • Familiarity with short-form video production workflows and briefing videographers
  • Existing network of production contacts in Singapore

Why Join This Project

  • Work on a nationally visible government health communications mandate
  • Collaborate with an experienced creative director and account lead
  • Competitive contract remuneration commensurate with experience
  • Genuine creative latitude within a structured government brief
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