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Open nowPosted 9 days ago

User Acquisition Manager (Mobile Casual Gaming)

MyCareersFuture94,028 open roles

Pay
SGD 10,000 – SGD 13,000 a Monthly
Where
Central, Singapore
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Your applicationOpen nowUser Acquisition Manager (Mobile Casual Gaming)MyCareersFuture · Central, Singapore

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 9 days ago

The posting

What You'll Do

Own Global Acquisition Strategy & Execution

  • Lead full-funnel user acquisition across major paid channels (Meta Ads, Google Ads, TikTok Ads, ASA, DSPs), owning monthly/quarterly ROAS and volume targets for assigned game titles.
  • Develop market-specific growth strategies based on product lifecycle stage, competitive landscape, and regional player behavior; rapidly iterate based on performance data.
  • Architect A/B testing frameworks for campaign structure, bidding strategies, and audience segmentation to unlock incremental efficiency gains.

Creative Strategy & Asset Development

  • Partner with Creative teams to conceptualize and brief high-engagement, "thumb-stopping" ad creatives tailored to Western market sensibilities and platform-specific formats (UGC-style, gameplay highlight, cinematic).
  • Write compelling English ad copy and messaging frameworks that resonate with target player personas, maintaining brand voice while optimizing for click-through and conversion rates.
  • Analyze creative performance data to identify winning concepts and kill underperforming assets swiftly; build feedback loops to inform iterative creative production.

Real-Time Data Monitoring & Optimization

  • Maintain rigorous daily/weekly performance tracking across all active campaigns; rapidly identify anomalies, attribution gaps, or efficiency plateaus and deploy corrective actions.
  • Leverage analytics tools (Tableau, Looker, AppsFlyer, Adjust) to extract actionable insights from complex datasets; translate metrics into strategic recommendations for budget reallocation.

Cross-Functional Collaboration

  • Collaborate with Product and Data Science teams to refine targeting parameters, optimize app store conversion (CRO), and align acquisition tactics with product monetization mechanics.

What You'll Bring

Experience & Technical Skills

  • 1+ years of hands-on experience managing paid acquisition campaigns for mobile apps or games, with direct accountability for ad spend budgets and ROAS performance.
  • Platform Expertise: Proficiency in English-language advertising platforms (Meta Ads Manager, Google Ads, TikTok for Business) including advanced features like CAPI (Conversions API), value-based optimization, and automated bidding strategies.
  • Creative Copywriting: Exceptional English writing skills with demonstrated ability to craft persuasive short-form ad copy, headlines, and calls-to-action for English-speaking markets (US, UK, CA, AU).
  • Data Fluency: Strong analytical foundation with proficiency in Excel/Google Sheets (pivot tables, VLOOKUPs); familiarity with mobile measurement partners (MMPs) like AppsFlyer or Adjust is highly preferred.

Mindset & Soft Skills

  • Intellectual Curiosity: Open-minded approach with willingness to challenge conventional wisdom, test counter-intuitive hypotheses, and pivot strategies based on new data or market feedback.
  • Entrepreneurial Drive: Restless desire to optimize; consistently identifies untapped growth opportunities and pushes beyond status quo to achieve breakthrough performance.
  • Results Orientation: Extreme ownership mentality with unwavering accountability for hitting KPIs; thrives in high-pressure, fast-paced environments with aggressive growth targets.
  • Collaborative Spirit: Receptive to constructive feedback and diverse perspectives; able to synthesize input from cross-functional stakeholders into coherent strategies.

Nice to Have

  • Experience with mobile gaming genres (casual) and understanding of game monetization mechanics.
  • Proficiency in SQL or BI tools for independent data exploration.
  • Additional language skills for secondary market expansion (e.g., Japanese, German, French).
  • Existing network of performance marketing agencies or creative production vendors in target regions.
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