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Open nowPosted 28 days ago

Web Experience Specialist

MyCareersFuture94,028 open roles

Pay
SGD 5,000 – SGD 12,000 a month
Where
Central, Singapore
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Your applicationOpen nowWeb Experience SpecialistMyCareersFuture · Central, Singapore

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 28 days ago

The posting

Strategy and Planning

  • Develop a data-driven website optimisation roadmap that transforms business and campaign objectives into high-converting user journeys across www.cimb.com.sg and related digital properties.
  • Drive website performance optimisation by aligning optimisation initiatives with commercial outcomes, while defining clear success metrics and measurement frameworks.

Execution and Experimentation

  • Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
  • Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
  • Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.

Measurement and Analytics

  • Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts.
  • Partner with Paid Media to test ad-to-landing-page relevance, driving quality score improvements and customer acquisition cost(CAC) efficiency.

Quality Control and Governance

  • Lead and manage the QA process for all releases, ensuring every update meets standards for usability, responsiveness, tracking accuracy, browser compatibility, and visual consistency.
  • Ensure all department activities including web-based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed

Requirements:

  • Bachelor’s and/or Master’s degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
  • At least 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing or Project Management leading web-based projects (launches, redesigns, feature development).
  • Advanced user of Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points.
  • Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
  • End‑to‑end experimentation: quantitative & qualitative research (heatmaps, session recordings, surveys), hypothesis generation, test setup, and statistical analysis.
  • Working knowledge of HTML/CSS and basic JavaScript/jQuery for rapid prototyping and troubleshooting.
  • Self‑starter with strong ownership; thrives in fast‑paced, matrix environments.
  • Excellent project management; drives clarity on scope, timelines, and decision rights.
  • Influencing and communication; able to frame insights for management team and non‑technical audiences.
  • Ethical judgment and governance mindset; balances growth with compliance and brand standards.
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