The posting
Key Responsibilities
Content Strategy and Planning
- Develop and maintain monthly content calendars across all digital platforms
- Plan campaigns around festive seasons, product launches, promotional periods and key marketing events
- Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.
- Work with team to storyboard and shoot engaging product videos and behind-the-scenes stories
- Coordinate with influencers and manage user-generated content when needed
- Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans
Copywriting & Social Media Management
- Draft social media captions, product descriptions, emails, and campaign headlines
- Schedule and post across platforms (TikTok, Instagram, Facebook, EDM)
- Monitor engagement and trends to optimize content
Live Commerce
- Plan and coordinate TikTok Live and Shopee Live sessions
- Work with livestream hosts, affiliates and creators
- Prepare livestream scripts, promotioxnal mechanics and vouchers
- Support live operations, moderation and post-live reporting
- Analyse livestream performance and recommend improvements
E-Commerce Management & Sales Optimization
- Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.
- Track campaign performance, product views, and conversion rates
- Suggest ways to optimize listings and improve customer experience
Social Media & Content Creation
- Create engaging content for TikTok, Instagram, Facebook and other social platforms
- Write compelling captions, product descriptions, EDMs and marketing copy
- Use AI tools to accelerate copywriting, ideation, scripting and content optimisation
- Stay updated on social media trends and recommend new content opportunities
- Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools
- Maintain branding consistency across all platforms
- Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.)
Campaign & Promotional Planning
- Plan and execute online campaigns across multiple sales channels
- Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns
- Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging
- Collaborate across departments to ensure timely campaign execution
Design & Marketing Collateral
- Design marketing content and visual assets for digital and physical channels
- Create and adapt packaging designs for new and existing products
- Design promotional materials such as postcards, flyers, posters, banners and point-of-sale (POS) collateral
- Develop visuals for campaigns, product launches, events and promotional activities
- Maintain consistent branding across packaging, digital content and physical marketing materials
- Resize and adapt designs for different platforms and formats
- Work with the team to develop creative concepts and translate ideas into final marketing materials



