The posting
Key Responsibilities
1. Business Development & Strategic Sales Leadership
- Act as the primary regional expert for all workplace experience and digital workspace sales opportunities across APAC operating units.
- Own the full sales lifecycle, including opportunity qualification, consultative solution positioning, pitch preparation, and complex deal execution.
- Build and maintain a qualified pipeline by collaborating with corporate clients, AV designers, commercial office fit-out partners, facilities vendors, and key technology OEMs.
- Drive recurring annuity service growth, maintain sales forecasting accuracy, and lead business development efforts for major global and strategic accounts.
2. Market Positioning & Vendor Ecosystem Management
- Establish the organization as a leading provider of Unified Communications, Meeting Room Solutions, and Workplace Services across regional markets.
- Build strategic alliances with key hardware and software vendors to support joint account planning, product alignment, and sales enablement.
- Lead high-level client engagements, executive presentations, solution demonstrations, and major RFP responses across APAC.
- Monitor regional market dynamics, technology trends, and competitive offerings to refine go-to-market strategy.
3. Regional Enablement & Capability Building
- Elevate the technical confidence and sales capability of country-level sales teams through coaching, structured training, and in-field co-selling support.
- Standardize regional sales execution by deploying scalable methodologies, frameworks, and solution positioning tools.
- Serve as the regional subject matter expert for smart workplace and collaboration solutions.
4. Cross-Functional & Global Collaboration
- Collaborate with international regional teams (Europe, Americas) to align global accounts and share best practices.
- Work cross-functionally with Marketing, Product Management, Go-To-Market Enablement, and Portfolio teams to build aligned campaigns and sales materials.
Key Requirements & Qualifications
Professional Experience
- 5+ years of B2B sales or solution consulting experience in Audio Visual (AV), Video Conferencing, Unified Communications (UC), or Workplace Technology ecosystems.
- Proven track record of consistently meeting and exceeding regional sales and revenue targets.
- Demonstrated experience developing structured account growth plans and executing cross-border business strategies.
Technical Knowledge & Market Domain
- Strong technical understanding of meeting room platforms, specifically Microsoft Teams Rooms (MTR), Zoom Rooms, and associated hardware/software ecosystems.
- Solid grasp of the broader AV, UC, and smart workplace ecosystem across the APAC market.
Capabilities & Competencies
- Advanced Solution Selling: Demonstrated skill in qualification, commercial business case development, negotiation, and deal closure.
- Stakeholder Management: Ability to present to, engage, and influence both non-technical C-suite executives and technical stakeholders.
- Regional Influence: Proven ability to operate, lead, and influence matrixed teams across diverse cultures and geographic markets without direct authority.
- Operational Discipline: Rigorous pipeline management, accurate forecasting, and strong organizational skills under fast-paced deadlines. We regret to inform that only shortlisted applicants will be notified. The Russell Collective Pte. Ltd. Russell Yeo - R1768833 EA License No: 25C3101



