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Open nowPosted 335 days ago

高级海外产品营销(整机产品)

n8r2cr07gk/index98 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now高级海外产品营销(整机产品)n8r2cr07gk/index · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. n8r2cr07gk/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 335 days ago

n8r2cr07gk/index median: 1 days open

The posting

职位描述: 【投递简历请同步投递作品集(过往操盘过的项目上线相关公开资料、页面等)】 1. 主导整机类新品海外整合营销全案策划,独立制定营销策略、预算规划与资源排布;统筹品牌营销 Campaign 的方案设计、落地执行、过程管控,完成营销数据复盘、效果评估与策略迭代。 2. 深度参与品牌海外价值体系搭建,提炼产品核心价值与品牌差异化,制定中长期海外市场营销宣传规划,输出可落地的品牌增长打法。 3. 跨部门牵头联动产品研发、公关、社媒、销售等内外部团队,协调多方资源,推进重点营销专项落地,识别项目风险并推动问题解决。 4. 基于海外用户需求与产品核心卖点,策划、产出配套产品内容物料,包含产品教程文案、演示视频、宣传素材等,支撑海外市场传播。 5. 持续跟踪海外市场竞品动态、用户偏好,输出市场洞察,反哺产品定义与品牌营销方向,支撑业务长期增长。

1. 本科及以上学历,英语六级及以上,具备完整整机产品从 0 到 1 全生命周期海外营销操盘经验;消费电子 / 硬件整机行业经验优先。 2. 优秀的策略思考、项目统筹与资源整合能力,具备较强市场信息挖掘、数据分析能力,能够独立对营销结果负责,拥有项目全局视角。 3. 热爱数码硬件产品;拥有品牌视觉物料(视频、海报、文案)策划产出、大型海外营销活动全流程操盘经验;乙方市场 / 品牌营销经验优先。 4. 深刻理解海外市场营销、产品推广及品牌生态搭建逻辑;具备目标拆解、多方协同、向上向下沟通的综合领导力素养,能独立牵头复杂跨部门项目。 5. 良好审美能力,较强自驱力,能够在多任务并行环境下推进项目落地。

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