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Open nowPosted yesterday

Analista de CRM e Dados Sênior

natura172 open roles

Where
Nasp Administrativo - São Paulo (Natura, Brazil)
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Your applicationOpen nowAnalista de CRM e Dados Sêniornatura · Nasp Administrativo - São Paulo (Natura, Brazil)

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on natura's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. natura postings stay open a median of 12 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted yesterday

natura median: 12 days open

The posting

OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.

At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.

Role Type

Permanent

What will you be doing here?

Buscamos um(a) Analista de CRM Sênior para liderar e aprimorar nossas estratégias de relacionamento com o cliente. Você será responsável por desenvolver, executar e otimizar iniciativas estratégicas, gerenciar projetos complexos e fornecer insights baseados em dados para impulsionar resultados de negócios. Experiência avançada em CRM e forte habilidade analítica são indispensáveis.

What knowledge and experiences will you need to bring to share with our network?

Liderança Estratégica:

  • Desenvolver estratégias de CRM com foco em fidelização, aumento do LTV e experiência do cliente, alinhadas aos objetivos de negócio.
  • Atuar como referência técnica e estratégica no time de CRM, propondo melhorias e inovações no uso de ferramentas, segmentações e campanhas.

Criação e Gestão de Audiências:

  • Liderar a segmentação avançada da base de clientes, utilizando dados comportamentais e preditivos para personalizar as campanhas.
  • Coordenar estratégias de personalização em múltiplos canais, garantindo impacto e relevância.

Planejamento e Execução de Campanhas:

  • Supervisionar a elaboração de cronogramas e calendários de campanhas, assegurando alinhamento estratégico e qualidade criativa.
  • Gerenciar o desenvolvimento de assets em parceria com times internos e externos, garantindo consistência com a marca.

Gerenciamento de Projetos e Interface:

  • Coordenar projetos de grande escala, envolvendo múltiplos stakeholders internos e externos.
  • Alinhar times multidisciplinares (planejamento, tecnologia, marketing, produção) para garantir a entrega eficiente e dentro dos prazos.

Análise e Otimização:

  • Realizar análises aprofundadas de campanhas e comportamento do cliente, gerando relatórios robustos com insights acionáveis.
  • Identificar tendências e oportunidades, propondo estratégias de otimização contínua para melhorar a performance.

Garantia de Qualidade:

  • Assegurar a conformidade das campanhas com os padrões globais e guidelines da marca, promovendo excelência em todas as entregas.

Habilidades Essenciais:

  • Visão estratégica: Capacidade de conectar estratégias de CRM aos objetivos de negócios de longo prazo.
  • Relacionamento: Facilidade em atuar como referência técnica e estratégica para outros membros do time.
  • Solução de problemas: Capacidade de lidar com desafios complexos de maneira criativa e eficiente.
  • Comunicação: Habilidade para apresentar análises e estratégias de forma clara e persuasiva.
  • Organização: Experiência em gerenciar múltiplos projetos complexos com prazos desafiadores.

Conhecimentos:

  • Experiência com ferramentas de CRM (Salesforce Marketing Cloud é diferencial)
  • Profundo conhecimento de marketing digital, automação e estratégias omnichannel.

Formação: Graduação em Marketing, Publicidade, Comunicação ou áreas afins.

#LI-VB1

What will you find here?

We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion. We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.

Do you know someone at Natura?

If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!

Natura celebrates and embraces diversity in all its forms and pluralities. We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position

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  2. 25 readers review it

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    The review screen in CV Rocket: how each CV was read, round by round.

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