The posting
We're looking for an ambitious PM ready to build Nelly's Growth function from scratch - owning the full journey from sign-up to habit across our software, AI, and fintech surfaces, with direct impact on NRR. If you want real ownership and zero hand-holding, this is it.
About Nelly
We are building the AI-Driven Financial Operating System for European healthcare, solving the biggest challenges for patients and practices. We create what no bank or software platform can handle. Our all-in-one platform transforms chaotic administrative processes into intelligent, automated workflows, from patient care to billing to next-generation payments. Because we truly believe: healthcare should be less about paperwork and more about people.
Why? Because Europe is facing a massive shortage of medical professionals. And if we don't rethink the way practices work, the system won't be able to keep up. With our Series B funding of over €50 million from world-class investors, we are turning our vision into reality.
What sets us apart: We work with the best team, which is why we give everything together every day. We believe in Talent Density, because exceptional people make everyone around them better. At Nelly, we move fast and expect everyone to keep up. Stagnation isn’t an option, which is why we invest heavily in growth. AI is an essential part of how we work at Nelly. We expect you to use it every day and give you everything you need to do so. You get trust and ownership and we expect you to speak up, even when it's uncomfortable.
Joining us, you will:
- Translate Nelly's company vision into specific, prioritized bets across acquisition, activation, and monetisation, informed by data, experimentation, and customer behavior
- Own the end-to-end user journey: from partial sign-up through setup, first value, and habit formation - across Nelly's software, AI, and fintech products, and continuously sharpen each stage
- Build platform-level growth capabilities that compound across surfaces , not features that live in one place
- Design and run a rigorous experimentation and measurement program. Form hypotheses, define metrics, ship A/B tests at high velocity, learn fast, and ship what moves the numbers
- Collaborate deeply with Design, Engineering, Marketing, and Product Leadership on both strategy and execution
- Inform pricing, packaging, and self-serve strategy in partnership with GTM and finance leadership - including how we package across software, AI, and fintech to drive expansion (vertical & geo)
What you'll bring:
Note: If you don't meet all the criteria, we still encourage you to apply and make the case for why you'd be a great fit. If you're exceptional talent, we're happy to adapt.
- Shipped exceptional B2B/prosumer growth products in high-velocity environments - you care deeply about user outcomes and winning with the product
- 3+ years in product management with hands-on PLG (and ideally PLS) experience: you've built and owned elaborated growth motions on complex B2B workflow products
- High agency and high learning velocity: you run a high volume of hypothesis-driven bets, move fast in ambiguity, say "no" when needed, and are comfortable building from zero
- Strong analytical skills and data mindset around A/B testing, optimization, and defining growth metrics
- Strong data mindset: you create data acquisition and evaluation strategies, track product and agent metrics (utilization rates, precision & recall), understand online vs. offline eval trade-offs, and use insights to drive better customer outcomes
- Passion for AI technology and its potential to reshape product-led growth
- Excellent cross-functional collaboration across Engineering, Design, Marketing, Sales, and Customer Success
Even better if you have:
- German or Italian proficiency - you can discuss real work with dentists, ZFAs/ZMVs, and billing partners
- Experience growing products for SMB customers in less-digital European verticals (healthcare, construction, legal, architecture, or similar) where adoption is hard-won and not a given
- Experience with self-serve, freemium, or PQL-driven growth motions
- Experience with high-growth SaaS products using usage or outcome-based pricing, where you owned strategies to drive net revenue retention (NRR) growth
What we offer:
- The people you get to work with. You will work alongside the brightest minds we could find, on hard problems, as a team. We take on challenges together and we never forget to have fun doing it.
- Room to grow faster than almost anywhere else. New challenges, more scope, real ownership from day one. We trust you to own it and to speak up when something is wrong. Just do not expect to stand still.
- A yearly learning and development budget, plus the coaching, feedback and internal knowledge that actually move you forward. Real investment in your learning.
- A front row seat while we build something big. We are building the financial operating system for European healthcare, with AI woven into how we build, sell and support. Real scope, real impact.
- Deutschlandticket or Swapfiets membership.
- Urban Sports Club membership.
- Flexible working hours and a hybrid setup and up to 4 weeks of workation.
- A dog friendly office.
We welcome applications from people of all genders and backgrounds, regardless of origin or age. If you're convinced you're the right fit for this role - even if your CV doesn't match the requirements 100% - tell us why.
