The posting
Love Turning Leads Into Revenue? So Do We.
At NewLaw Business Model, we're helping estate planning lawyers build thriving businesses through education, coaching, technology and managed services.
We're looking for a Senior Revenue Operations Specialist who combines commercial thinking, technical expertise and a passion for improving conversion.
This isn't a traditional CRM administration or sales support role. You'll partner with Sales and Marketing leadership to uncover revenue opportunities, evaluate solutions and build the systems and processes that help us attract, engage and convert more prospective members.
The Opportunity
You'll play a critical role in improving how NewLaw attracts, engages and converts prospective members across our education, membership and B2B managed-services offerings.
As a key partner to Sales and Marketing, you'll bring an independent, data-driven perspective to revenue performance—identifying what's working, where we're losing opportunities and what we should do differently.
You'll evaluate conversion challenges, recommend commercial and operational improvements, design more effective lead journeys and independently build the technology and tools needed to bring those ideas to life. This includes everything from HubSpot architecture, lead scoring and automated follow-up to conversion experiments, sales enablement, reporting and AI-powered workflows.
You'll have meaningful autonomy to investigate revenue performance, evaluate alternative approaches, recommend solutions, make implementation decisions within your area of responsibility and lead cross-functional improvements.
You'll also help establish the operational standards and systems that support a more efficient, scalable revenue engine.
Your work will directly influence conversion rates, sales effectiveness, customer acquisition efficiency and revenue growth.
What You’ll Do
Drive Conversion & Revenue Growth
- Analyze the revenue funnel to identify conversion barriers and opportunities.
- Develop and recommend strategies to improve lead engagement, sales effectiveness and customer acquisition.
- Design and implement conversion experiments, funnel improvements and performance optimization initiatives.
Build Smarter Revenue Systems
- Own and optimize HubSpot CRM architecture, lead scoring, segmentation, routing, automation and reporting.
- Independently evaluate systems requirements and implement workflows that improve revenue operations.
- Improve integrations and data flows connecting Marketing, Sales and downstream business processes.
Enable Sales & Marketing
- Develop tools, workflows and resources that improve sales productivity and conversion.
- Create and optimize lead nurture sequences, sales communications, landing page messaging and conversion assets.
- Identify and implement AI-enabled tools that improve lead intelligence, follow-up and team effectiveness.
Turn Data Into Better Decisions
- Build reporting that provides visibility into acquisition, engagement, conversion and sales performance.
- Evaluate performance trends and recommend practical commercial improvements.
- Lead cross-functional revenue initiatives from discovery through implementation and measurable results.
What “Success” Looks Like
- Optimize our lead funnel: Identify conversion leakage and improve how prospects move from initial interest to becoming members.
- Strengthen sales enablement: Build better tools, messaging, automations, and resources that help Sales convert more effectively.
- Improve lead nurture: Create smarter, more personalized journeys that re-engage prospects and accelerate conversion.
- Explore AI-powered growth: Implement practical AI and automation solutions that improve revenue team productivity and performance.
- Build better revenue intelligence: Connect Marketing, Sales, and customer data to identify new growth opportunities.
Who You Are
You're a commercially minded, technically capable operator who combines independent judgment, analytical thinking and hands-on execution.
You don't just identify problems—you investigate, evaluate alternatives, recommend improvements and build the solutions.
You Bring:
- Experience in Revenue Operations, Growth Operations, Sales Operations or Marketing Operations.
- Advanced hands-on HubSpot expertise, including CRM architecture, workflows, automation and reporting.
- Strong understanding of revenue funnels, CRO, lead management and sales conversion.
- Demonstrated ability to identify and implement measurable commercial improvements.
- Experience developing sales enablement tools, automated workflows and conversion-focused communications.
- Strong analytical, project management and cross-functional collaboration skills.
Even Better If You Have:
- Experience with education, memberships, SaaS or B2B managed services.
- Experience with webinar funnels, lifecycle marketing or high-volume lead generation.
- Familiarity with APIs, Zapier, Make, AI-enabled workflows or connected revenue systems.
- Experience with sales messaging, conversion testing or CRM integrations.
You'll Thrive Here If...
- You're curious about why people buy, what drives conversion and how to improve results.
- You're a self-starter who sees opportunities and takes initiative.
- You think strategically but love getting hands-on with implementation.
- You're equally energized by creative experimentation, technology and data.
- You enjoy challenging assumptions and testing new approaches.
- You collaborate confidently with senior leaders and cross-functional teams.
- You thrive in an evolving organization with room to innovate and make an impact.
Why NewLaw?
- Real ownership: Identify revenue opportunities and independently drive meaningful improvements.
- Commercial impact: See how your work influences conversion, sales effectiveness and growth.
- Technical innovation: Build smarter HubSpot systems, automations and AI-enabled workflows.
- Opportunity to build: Help shape a growing Revenue Operations function.
- Mission-driven work: Help lawyers build better businesses and serve families more effectively.
Compensation & Benefits
- Position Type: Full-Time, Exempt (W2)
- Annual Base Wage: Pay Range: $85,000-$95,000/ annually Starting base salary is determined by a variety of factors, including geographic location, applicable experience, relevant skills, market data, and internal equity. Bonus Eligibility: This position is eligible for company-wide and individual performance-based discretionary bonuses.
This is a 100% remote position open to qualified candidates authorized to work and residing anywhere in the continental United States, with the exception of California. NewLaw Business Model is not currently hiring or registered to employ individuals in the State of California for this position.
Benefits
- 100% Remote Work at a Profitable, Growing Company
- Recession-Proof Industry, Product, and Audience
- Comprehensive Medical, Dental, and Vision Insurance
- 401K Retirement Program w/Discretionary Company Match
- Flexible Paid Time Off*
- Opportunities for Career Growth and Leadership Development
- Be Part of a Mission-Driven Company Transforming the Legal Industry *Flexible PTO allows team members to self-manage time off for vacation, personal needs, and cultural or religious holidays of choice, and includes applicable statutory paid sick leave in accordance with state and local laws.
Interested? Let's Talk.
We're looking for someone who doesn't just want to maintain a revenue system, but wants to make it perform better. If you're excited about identifying growth opportunities, building better conversion experiences, and making a measurable impact on revenue, we'd love to hear from you. At NLBM, you’ll have the opportunity to make a lasting impact, scale your career in leadership, and be part of a passionate, supportive team driving innovation and change.
This is a 100% remote position. Team members are expected to maintain a dedicated workspace with reliable high-speed internet and hardware capable of running modern SaaS and automation workflows (minimum 16GB RAM). NewLaw provides all required software licenses, security access, and a monthly home office/technology allowance to assist with remote workspace and internet expenses.
New Law Business Model (NLBM) respects your time and work. Any portfolio materials, technical breakdowns, or operational insights submitted during this application process are requested solely for the purpose of assessing your qualifications for this position. NLBM will not use, publish, or commercially exploit any material submitted during your application process without your express written consent. By submitting your application, you acknowledge that any skills assessments do not create an employment relationship or a contract for services.
NLBM provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state laws. If you require assistance or an accommodation during any part of the application or interviewing process, please contact us at [email protected].
New Law Business Model is an equal opportunity organization. We value a diverse workforce and an inclusive culture. All qualified practitioners are encouraged to apply.
