The posting
Location: Waltham, MA or Palo Alto, CA (hybrid)
ERGO NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.
Simply put, wherever you find small businesses, you’ll find ERGO NEXT.
Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.
We're hiring an Digital PR & Partnerships Manager to own how ERGO NEXT shows up everywhere small business owners form opinions about insurance that isn't our own website: mainstream and trade media, buyer guides and listicles, AI answer engines, creator content, Reddit and forums, review platforms and our sports partnerships.
This role sits at the intersection of digital PR, editorial outreach, SEO/GEO, influencer marketing and brand reputation. Your mission is simple: identify the publishers, editors, creators and communities that shape how small businesses choose an insurer, build relationships with them and make sure ERGO NEXT is fairly represented — and regularly recommended — when they evaluate providers.
Success looks like ERGO NEXT becoming a consistently recommended brand across trusted publications and AI answers, a stronger and more visible executive voice, a healthier public reputation and measurable lift in organic discovery.
What You’ll Do:
PR agency and executive voice
- Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships.
- Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and make sure we're considered when publications refresh their recommendation lists.
- Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations.
Listicles, buyer guides and citations
- Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups and "best of" rankings.
- Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
- Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most.
Proprietary data distribution
- Turn ERGO NEXT's original research, surveys and other data into stories that editors and creators want to cite.
- Own the distribution plan for each release across media, creators, communities and partners.
Partnerships
- Activate our sports and corporate sponsorships across earned media, creator content and community channels to drive awareness.
Influencer and affiliate collaborations
- Recruit and manage creator and affiliate partners who reach small business owners, from trade-specific voices to personal finance and entrepreneurship creators.
- Structure partnerships that deliver both credible third-party endorsement and trackable traffic.
Cross-functional collaboration and measurement
- Partner with SEO/GEO, content, growth and social teams so earned placements strengthen organic visibility and conversion.
- Measure impact and use data to refine outreach strategy and prioritize the publications, creators and communities that matter most.
What We Need:
- We’re looking for someone who understands how editorial recommendations influence discovery and purchasing decisions.
- 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
- Experience securing placements in buyer guides, product roundups, or editorial recommendations
- Strong relationship-building skills with editors, journalists, or publishers
- Familiarity with how editorial coverage influences search visibility and AI-driven discovery
- Comfort working with performance metrics and tracking business impact
Unstoppable Qualities:
- Being proactive and persistent in outreach
- Someone comfortable building relationships with editors and publishers
- Someone curious about how search, media, and AI shape brand discovery
- Someone excited to build a new capability with measurable business impact
The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
Waltham, MA: $123,000 - $167,000
Palo Alto, CA: $137,000 - $186,000
Note on Fraudulent Recruiting
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.
Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.
Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. ERGO Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. ERGO Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
