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Open nowFirst seen 5 days ago

Deposit & Debit Category & Segment Marketing Head

Nexus Recruitment Group310 open roles

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Your applicationOpen nowDeposit & Debit Category & Segment Marketing HeadNexus Recruitment Group

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Nexus Recruitment Group's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

About the Role You will lead the banks Deposit & Debit Category and Segment Marketing function, owning customer insights, journey design, and end-to-end marketing strategy for upper-retail segments. This is a leadership role that requires a data-driven marketer who can orchestrate cross-functional teams, drive adoption of deposit & debit products, and unlock new revenue through customer-centric lifecycle programs.

What Youll Lead

Customer Insights & Segmentation

  • Build a deep understanding of the upper-retail customer segmentbehaviors, motivations, lifecycle triggers.
  • Map end-to-end customer journeys and develop detailed personas to guide messaging, content, and channel selection.

Marketing Strategy & Planning

  • Lead the team in designing cohesive, multi-channel marketing campaigns that deepen usage, loyalty, and engagement across deposit and debit portfolios.
  • Drive upsell and cross-sell strategies to expand customer relationships.
  • Ensure all programs meet ROI and ROE targets through disciplined measurement and optimization.

Go-to-Market Execution

  • Own the marketing backlog and prioritize revenue-driving initiatives in partnership with Product, Sales, CX, and Digital teams.
  • Manage the launch, GTM plans, and ongoing performance of deposit & debit revenue initiatives/campaigns.

Messaging & Content Development

  • Craft customer-centric value propositions and messaging frameworks.
  • Oversee content strategies that support acquisition, activation, engagement, and retention.

Cross-Functional Collaboration

  • Work closely with Product, CX, Analytics, and Distribution teams to align priorities and maximize new business opportunities.
  • Influence senior stakeholders with insights, analytics, and clear marketing recommendations.

Other Responsibilities

  • Perform other strategic duties aligned with business needs and growth priorities.

What Were Looking For

  • 812+ years of experience in Marketing, Segment Management, Product Marketing, or Customer Lifecycle roles preferably in banking or payments.
  • Proven leadership in managing customer journeys, persona-based marketing, and lifecycle campaigns.
  • Strong grasp of deposit/debit products, financial customer behaviors, and digital banking ecosystems.
  • Analytical, data-informed decision-maker with a track record of driving ROI-positive initiatives.
  • Excellent stakeholder management skills; able to influence at senior levels.
  • Strong leadership presence with experience managing teams in a fast-paced environment.
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