The posting
Job Title: Marketing Allocation Analyst
Location: BGC, Taguig (Onsite)
Work Schedule: Night Shift
Salary: PHP TBA
Job Description:
We are looking for a Marketing Allocation Analyst to support the execution and optimization of personalized loyalty offers through data-driven strategies. This role involves managing SQL-based campaigns, analyzing customer segments, and collaborating across teams to improve targeting and marketing performance.
Key Responsibilities:
- Run and adapt SQL code to deploy personalized offers across various digital platforms.
- Maintain and optimize data structures to ensure accurate and effective offer delivery.
- Use customer segmentation and insights to enhance the relevance of loyalty campaigns.
- Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.
- Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.
Qualifications:
- Proficient in SQL with experience in marketing analytics or customer data platforms.
- Strong analytical skills and familiarity with A/B testing and performance measurement.
- Experience working with customer segmentation and digital marketing data.
- Ability to work collaboratively across departments.
- Willing to work onsite in BGC and on a night shift schedule.



