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Open nowFirst seen 5 days ago

Social Media Marketing Specialist

Nexus Recruitment Group310 open roles

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Your applicationOpen nowSocial Media Marketing SpecialistNexus Recruitment Group
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Job Summary:

We are seeking a creative and analytics-driven Social Media Marketing Specialist to manage and grow the brands presence across relevant platforms, with a focus on engaging B2B audiences in the compliance, safety, and SaaS space. The role involves content planning, execution, and reporting, and plays a key part in lead generation, thought leadership, and customer engagement.

The ideal candidate has strong experience in B2B social media, understands platform nuances (LinkedIn, Twitter/X, YouTube, etc.), and can balance compelling content creation with strategic performance tracking.

Key Responsibilities:

  • Develop and execute a B2B-focused social media strategy aligned with brand positioning, marketing goals, and product awareness campaigns.
  • Manage content planning, creation, scheduling, and publishing across LinkedIn, X (Twitter), YouTube, and other relevant platforms.
  • Collaborate with marketing, product, and design teams to craft engaging posts, thought leadership pieces, case studies, and visuals.
  • Monitor engagement metrics, follower growth, and campaign performance using platform analytics or third-party tools.
  • Optimize content based on performance data and industry benchmarks to improve visibility and engagement.
  • Track competitor activity and industry trends to identify opportunities for differentiation and audience growth.
  • Support paid social campaigns and remarketing efforts when aligned with broader marketing initiatives.
  • Ensure all content adheres to brand voice, tone, and compliance guidelines.

Qualifications:

  • Bachelors degree in Marketing, Communications, Digital Media, or a related field.
  • 3-5 years of experience in social media marketing, preferably in a B2B SaaS or compliance-related environment.
  • Strong understanding of LinkedIn and other professional platforms for lead generation and brand positioning.
  • Excellent writing, editing, and visual storytelling skills.
  • Experience with tools like Buffer, Hootsuite, HubSpot, or similar social scheduling and analytics platforms.
  • Comfortable working independently and cross-functionally with content, design, and product teams.
  • Basic knowledge of SEO and content optimization is a plus.
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