The posting
Were hiring a SEO Manager to lead organic growth for a US-facing Sportsbook & Online Casino.
This is a strategic, performance-driven role focused on driving signups and non-brand FTD growth, not just rankings. Youll own the SEO roadmap across technical SEO, content strategy, authority building, and GEO/AI optimization, while collaborating with Product, Dev, CRM, and Content teams.
What Youll Own
- Organic acquisition strategy & execution
- Technical SEO (indexation, CWV, architecture, migrations)
- Content systems & topic cluster expansion
- Authority & link strategy
- GEO / AI search optimization (entity-first SEO, structured data, LLM visibility)
- Performance reporting tied to commercial KPIs
Success
- Increased organic signups
- Growth in non-brand FTDs
- Stronger domain authority
- Clear, data-backed SEO impact
What Were Looking For
- 5–8+ years of SEO experience in competitive industries (iGaming strongly preferred)
- Proven ownership of organic growth strategy
- Experience with AI-powered search visibility and modern SEO frameworks
- Strong leadership and stakeholder communication skills
If youre ready to drive measurable growth in a highly competitive US market, wed love to connect.



